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Performance Creative Strategist, Paid Social (DTC)

United States · Job Posted April 16, 2026
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Job Description

This role focuses on writing direct response ad creative for DTC brands, grounded in performance data, aimed at acquiring new customers profitably at scale. It is not brand strategy, social media management, or content calendaring.

Job Responsibility

  • Own creative strategy for a portfolio of DTC clients, mastering their brand voice, product positioning, customer psychology, and competitive landscape
  • Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats optimized for Meta and TikTok acquisition campaigns
  • Analyze ad performance data weekly, identifying creative winners and diagnosing underperformers to build iteration roadmaps
  • Develop and present creative testing frameworks, outlining testing variables and executing creative based on data-backed insights
  • Identify content gaps and whitespace opportunities through social listening, competitor audits, and trend analysis
  • Collaborate with designers and editors, ensuring all deliverables meet creative and performance standards
  • Manage client approvals and feedback loops, incorporating notes into final deliverables while keeping projects on track
  • Leverage AI tools to accelerate research, scripting, and creative iteration
  • Report on creative performance and strategic recommendations to account managers weekly

Requirements

  • 2+ years of hands-on experience writing direct response ad creative specifically for DTC brands
  • Ability to analyze ad creative performance data and translate findings into new strategies and iterations
  • Deep working knowledge of Meta Ads, including how creative performs in-platform
  • Strong understanding of direct response copywriting principles
  • Experience writing UGC-style scripts and briefs

Nice to have

  • Experience working agency-side with multiple DTC clients simultaneously
  • Familiarity with AI tools to support creative workflows
  • Exposure to media buying or collaboration with buyers
  • Working knowledge of creative analytics tools
  • Experience with project management and communication tools

What we offer

  • Health, Dental & Vision (fully covered by Homestead) + 401K matching
  • 15 Days PTO, plus 11+ paid holidays
  • Wellness credit benefits
  • Diverse and forward-thinking environment
  • Exciting career growth opportunities
  • A company culture valuing freedom, responsibility, and impact-driven work

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