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This role focuses on writing direct response ad creative for DTC brands, grounded in performance data, aimed at acquiring new customers profitably at scale. It is not brand strategy, social media management, or content calendaring.
Job Responsibility
Own creative strategy for a portfolio of DTC clients, mastering their brand voice, product positioning, customer psychology, and competitive landscape
Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats optimized for Meta and TikTok acquisition campaigns
Analyze ad performance data weekly, identifying creative winners and diagnosing underperformers to build iteration roadmaps
Develop and present creative testing frameworks, outlining testing variables and executing creative based on data-backed insights
Identify content gaps and whitespace opportunities through social listening, competitor audits, and trend analysis
Collaborate with designers and editors, ensuring all deliverables meet creative and performance standards
Manage client approvals and feedback loops, incorporating notes into final deliverables while keeping projects on track
Leverage AI tools to accelerate research, scripting, and creative iteration
Report on creative performance and strategic recommendations to account managers weekly
Requirements
2+ years of hands-on experience writing direct response ad creative specifically for DTC brands
Ability to analyze ad creative performance data and translate findings into new strategies and iterations
Deep working knowledge of Meta Ads, including how creative performs in-platform
Strong understanding of direct response copywriting principles
Experience writing UGC-style scripts and briefs
Nice to have
Experience working agency-side with multiple DTC clients simultaneously
Familiarity with AI tools to support creative workflows
Exposure to media buying or collaboration with buyers
Working knowledge of creative analytics tools
Experience with project management and communication tools