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We are growing and opening a position for a Performance Creative Designer. We’re looking for a designer who understands CTR/retention, why one creative “hooks” better than another, and can propose ideas/hooks/video structure for the task — not just animate a finished layout. The focus of the role is performance creatives and organic social content: fast, systematic, with variations and a clear testing mindset. Motion is a tool, not the goal. Work format: client projects and the Helpware brand (performance ads + organic content). The main production focus is short-form formats, scaling, series, and A/B testing.
Job Responsibility:
Create motion creatives for social media and advertising: reels/stories/short loops, animated posts, kinetic typography
Develop series of A/B variations: hooks, CTAs, first seconds, formats, copy, compositions
Turn static creatives into motion while keeping brand consistency
Work with copy as a key performance element: readability, hierarchy, timing
Maintain and evolve a production approach: templates, reusable elements, animation patterns, export presets, standards
Use AI to speed up production (assets/variations/drafts) within company policies
Requirements:
Performance mindset: understanding CTR/retention and the ability to explain what influenced a creative’s results
Ability to propose hooks/angles/video structure for the task (not just “execute the layout”)