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The Performance Buyer is responsible for the hands-on execution, management, and optimization of programmatic media campaigns across DV360 and The Trade Desk. This role supports the Programmatic Supervisor in driving performance, ensuring operational excellence, and delivering against client KPIs. You will be deeply embedded in-platform, building campaigns, monitoring pacing, implementing optimizations, and supporting reporting efforts. This is an execution-focused role.
Job Responsibility:
Build, launch, and QA programmatic campaigns within DV360 and The Trade Desk
Execute across display, video, CTV, audio, and YouTube environments
Implement PMP, preferred deal (PD), and programmatic guaranteed (PG) activations
Ensure proper tracking, taxonomy, and campaign setup best practices
Manage daily pacing and budget allocations to ensure delivery against plan
Monitor campaign performance and proactively optimize toward KPIs
Apply bid adjustments, audience refinements, frequency caps, inventory optimizations, and creative testing
Identify underperforming segments and recommend data-driven improvements
Support A/B testing initiatives and audience expansion strategies
Activate and manage first- and third-party audience segments (e.g., Acxiom, Experian, LiveRamp)
Support custom audience builds and lookalike modeling initiatives
Assist with pixel implementation and troubleshooting
Pull performance reports and assist in analyzing trends and insights
Ensure data accuracy and consistency across reporting platforms
Highlight optimization opportunities and performance shifts
Work closely with the Programmatic Supervisor on optimizations
Partner with Planning, Analytics, and Ad Operations teams to ensure seamless campaign execution
Stay current on platform updates, beta opportunities, and emerging inventory solutions
Requirements:
1–3+ years of hands-on performance/programmatic buying experience
Working knowledge of DV360 and/or The Trade Desk (experience in DV360 required, both preferred)
Familiarity with PMP and deal-based buying
Strong analytical mindset and comfort working with performance data
Detail-oriented with strong organizational and time management skills
Ability to manage multiple campaigns simultaneously
Strong communication skills and willingness to learn