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The PC CMI Market Insights team aims to drive insights & strategic decisions to help Unilever “stay 3 steps ahead” across categories such as Deodorants, Skin Cleansing and Oral Care. This role focuses on creating value through the lens of pricing and premiumisation, crafting briefs around pricing excellence while closely collaborating with cross-functional teams and agencies to embed premiumisation principles into brand strategies and execution. This role also focuses on our innovations performance in detail and identifying incrementality of our innovations viz-a viz competition.
Job Responsibility:
Leading pricing initiatives and analysis, ensuring close alignment with category & brand growth objectives
Proactively and independently lead and execute pricing briefs end-to-end
Main custodian for all pricing data (RMS data, promo data, share data) and is expected to maintain & improve dashboards and trackers for premium tier performance
Promptly deliver monthly and quarterly pricing reports while ensuring data accuracy and accessibility for stakeholders
Subject matter expert for premiumisation, and will conduct training sessions and clinics to upskill teams on pricing and premiumisation fundamentals when necessary
Track innovation performance through annual GII
Act as SPOC for innovations with agencies (NIQ / Circana) and GMO CMI teams
Deliver quarterly innovation performance for UBS tracking
Build and maintain innovation tracker for BBMs with clear insights of what is working and what is not
Close collaboration with BG (Business Group), BU (Business Unit), agency, cross-functional teams globally
Requirements:
Strong communication skills – both on paper and in person – for storytelling, communicating with senior stakeholders and peers, and facilitating training sessions where necessary
Analytic rigour, with a proven record of analysing and synthesizing data from different sources for storytelling
A decent proficiency in Excel is a must
Experience managing multiple workstreams and ensuring the timely delivery of key initiatives with no delay
Experience with business partnership across different functional teams and cultures
Able to work independently and proactively, while being a team player
Good understanding of RMS (retail data from Nielsen, Circana etc) is must
Understanding of other CMI data like household panel, BGS, etc. is preferred
Nice to have:
Understanding of other CMI data like household panel, BGS, etc.