Pay-Per-Click (PPC) Specialist Job at STAFFVIRTUAL (Cebu City)

Job Description

Job Title: PPC Specialist\n\nOverview: Hiring a PPC Specialist to support our growing paid search team. This person will work closely with the PPC Manager to help manage Google Ads and Microsoft Ads accounts, analyze performance, build campaigns, review call tracking data, optimize ad assets, and support client reporting. This is a great role for someone who is early in their digital marketing career and wants to grow into a strong paid search strategist. Some PPC experience is preferred, but willing to train the right person if they are detail-oriented, analytical, curious, and excited about paid search.

Job Responsibility

Collaborate with the team to contribute to proposals for potential clients
Plan, create, and launch paid campaigns across Google Ads and Microsoft Ads
Structure ad groups, set bidding strategies, and configure targeting parameters aligned with campaign objectives
Write compelling ad copy for ads and extensions
Manage campaign budgets and pacing to ensure spend is allocated efficiently throughout the month
Conduct keyword research using Google Keyword Planner
Build and maintain negative keyword lists to eliminate irrelevant traffic and reduce wasted spend
Define and refine audiences for precise targeting
Monitor keyword performance and adjust match types, pauses, and optimizations based on data insights
Design and run A/B tests on ad copy, landing pages, bidding strategies, and audience segments
Continuously optimize Quality Score, Ad Rank, CTR, CPC, CPA, and conversion rate
Track, analyze, and report on campaign KPIs on a weekly and monthly basis
Identify underperforming campaigns and provide actionable recommendations for improvement
Set up and maintain conversion tracking through Google Tag Manager
Stay current with Google Ads and Microsoft Ads platform updates, beta features, and algorithm changes

Requirements

Interest in PPC, paid search, and digital marketing
Some experience with Google Ads, Microsoft Ads, GA4, GTM, CallRail, or spreadsheets preferred
Strong attention to detail
Comfortable working with data and performance metrics
Strong written communication skills
Willingness to learn and receive feedback
Organized and reliable
Able to manage recurring tasks across multiple clients
Self-motivated and eager to grow

What we offer

Competitive compensation and benefits package
Training, career growth, and global exposure
A collaborative and supportive team culture

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Pay-Per-Click (PPC) Specialist

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