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Partnership Solutions Manager

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Liverpool Football Club

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Location:
United Kingdom , Liverpool

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Category:
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Contract Type:
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Salary:

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Job Description:

We have an exciting opportunity for an individual to join our Liverpool FC team as a Partnership Solutions Manager. You will be responsible for leading individual new‑business and partner‑renewal projects. Working closely with the Sales, Delivery, and Central teams, they develop tailored narratives, presentations, and supporting materials that strengthen partnership sales and renewal discussions. Collaboration sits at the heart of this role. You will build strong relationships across a diverse group of stakeholders who shape the club’s partnership proposition and individual proposals. They are equally confident working with data and creative concepts, skillfully integrating both to craft compelling, insight‑driven stories. You will also support the Director, Partnership Solutions in designing bespoke rights packages that meet specific partner objectives and are appropriately priced. They provide strategic guidance to the Sales team and senior stakeholders throughout the sales and renewal cycle, playing a key role in securing multi‑million‑pound agreements.

Job Responsibility:

  • Lead proposition development for multi-million pound deals with prospective brand and Partner renewals
  • Craft the narrative and sales materials for individual sales conversations
  • Effectively manage their time to be able to support their line manager at each stage of proposal development once a brief is received
  • Bring together expertise from around the club, collating a variety of input to deliver creative, inspiring proposals that are underpinned by data
  • Develop the Heads of Terms for each sales project, ensuring it thoughtfully addresses key partner objectives
  • Support the Director, Partnership Solutions in the development of the club’s overarching partnership proposition
  • Develop best in class narratives (with supporting materials) addressing common themes and questions (e.g. sustainability, the importance of LFCW, digital ecosystem etc…) that arise during partnership sales and renewals processes
  • Ensure that the fundamental elements of the club’s partnership proposition are clearly articulated and applied consistently across all of the department’s output
  • Maintain a detailed and current understanding of how LFC’s major competitors within sports and the wider entertainment sector are positioning themselves in the market
  • Support the Director, Partnership Solutions in the development of new partnership rights/assets
  • Collaborate with other departments to develop new, relevant and impactful rights and assets to enrich our offering to partners
  • Identify trends from the wider world of sponsorship and marketing and advise the club on how we can adapt our offering to meet the current and future needs of major global brands

Requirements:

  • Strong knowledge of the sports and entertainment landscape
  • Experience in sports marketing and/or brand marketing gained within an agency, brand, or major rights holder environment
  • Proven ability to develop compelling campaign ideas and clearly articulate how they align with a brand’s core objectives
  • Excellent understanding of social media platforms and the broader digital marketing ecosystem
  • Confidence to speak authoritatively about both owned and third‑party channels
  • Exceptional communication skills
  • Capability to craft clear, engaging, and well‑structured narratives across multiple formats
  • Highly effective collaborator who enjoys working with a broad range of stakeholders and consistently fosters positive, productive working relationships
What we offer:
  • 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days)
  • Contributory pension scheme matching up to 5.5%
  • Life Assurance Cover
  • Free financial guidance and mortgage advice
  • Car salary sacrifice scheme for affordable driving
  • Cycle to Work scheme to keep you active
  • Purchase season ticket loans for easier commuting
  • Exclusive shopping discounts & cashback with top retailers
  • Will Writing Service for future planning
  • Employee Assistance Programme for confidential support
  • Medicash Health Cash Plan for everyday healthcare needs
  • Volunteering opportunities to give back to the community
  • Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

Additional Information:

Job Posted:
January 10, 2026

Expiration:
January 25, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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