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UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Job Responsibility:
Serves as the primary point of contact for assigned brand partners, managing day-to-day communications, priorities, and deliverables
Leads onboarding and ongoing partner check-in calls, including agenda development, meeting facilitation, and recap distribution
Owns asset delivery management, ensuring all contractual assets are tracked, delivered, and reported accurately
Leads the development and execution of partner activations across live events, digital, social, content, broadcast, and experiential platforms
Manages creative workflows, including briefing, routing, approvals, and final execution in collaboration with Brand, Creative, Legal, and other internal teams
Leads execution of partner integrations across in-venue, broadcast, live events, and digital and social platforms, serving as a primary point of contact to ensure accuracy, alignment, and a best-in-class partner experience
Serves as on-site partnership marketing lead at select events, overseeing brand activations, hospitality, ticketing, fan experiences, and partner hosting
Builds and maintains strong day-to-day relationships with partner contacts, acting as a trusted resource to ensure partner needs are met and expectations are consistently exceeded
Leads the development of partnership recaps, highlighting performance, learnings, and opportunities
Collaborates with internal stakeholders across Marketing, Events, Media, PR, Brand, Legal, Community Relations, and Operations to ensure partner programs align with broader UFC and TKO initiatives
Identifies and supports revenue-driving opportunities, including renewals, upsells, cross-sells, and cross-property integrations
Supports cross-property TKO initiatives across UFC, WWE, PBR, and additional properties
Mentors and supports junior team members, contributing to a collaborative and high-performing team environment
Other projects and duties as assigned
Requirements:
Bachelor's degree, with concentration in Marketing, Business, Sports Management, or related field preferred
3 - 5+ years of partnership marketing, sponsorship activation, brand marketing, or client service experience, preferably within sports, entertainment, or media
Proven experience managing day-to-day partner relationships and leading integrated marketing programs
Strong understanding of partnership agreements, rights delivery, and activation execution
Experience with marketing platform delivery including digital, live events, broadcast, hospitality, experiential
Demonstrated ability to manage multiple accounts and complex projects simultaneously in a fast-paced environment
Strong organizational, problem-solving, and prioritization skills
Demonstrated ability to build, manage, and grow partner relationships
Comfortable working cross-functionally and leading projects across multiple departments
Self-starter with the ability to anticipate issues and develop proactive solutions
Excellent written, verbal, and interpersonal communication skills, including partner-facing and executive-level communications
Willingness and ability to travel domestically and internationally as needed
Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, and the ability to quickly learn additional tools and platforms