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Join Zapier’s Partner Marketing team as our Partner Programs Marketing Manager and help shape how we engage with and grow our partner ecosystem. In this role, you’ll lead the marketing of our integration and solution partner programs, create scalable enablement, and run multi-channel campaigns that drive partner-led growth. You’ll also design structured MDF programs and ensure our partners have the tools and resources to succeed.
Job Responsibility:
Partner program marketing and enablement
Partner campaigns and distribution
MDF Program Management
Partner acquisition and awareness
Measurement and reporting.
Requirements:
Proven experience in partner marketing or channel marketing in B2B SaaS
Strong background in creating and managing multi-channel campaigns, for example webinars, email, content and co marketing initiatives
Ability to create repeatable marketing programs that partners can use to effectively position and sell your company’s solutions
Experience building partner-facing enablement such as case studies, solution briefs, pitch decks and basic training materials
Excellent written and verbal communication skills, with the ability to engage and influence both partners and internal stakeholders
Analytical mindset with experience setting KPIs, measuring performance and using insights to optimise programs and campaigns
Comfortable working cross-functionally with Partner Management, Sales, Product Marketing & wider marketing teams
AI fluency. You have used AI tools for work or personal projects, or you are keen to dive in and learn fast. You look for ways to use AI to make programs more efficient, content creation faster and reporting easier.
Nice to have:
Experience working with both technology partners and services or channel partners
Familiarity with partner portals, MDF or partner fund programs, and CRM based partner tracking
Interest in automation, integrations or AI tools and how customers use them.