Partner Programs Marketing Manager Job at Zapier

Manager / Senior Manager, Field, ABM and Partner Marketing, SEA

As the Manager/Senior Manager for Field, ABM and Partner Marketing in SEA, you w...

Location

Singapore , Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

7+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM
proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS
proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement
track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles
strong leadership and stakeholder management
experience leading a small team and influencing senior Sales and Partnerships leaders
data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics
excellent written and verbal communication in English
deep understanding of SEA market dynamics and how to localize GTM by country
strategic thinker who is also hands-on

Job Responsibility

Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays
design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy
lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline
personalize content and messaging by account, segment and market
commission and localize case studies, customer stories and thought leadership relevant to SEA buyers
orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion
set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI
build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools
manage regional budget, vendors and agencies

Fulltime

Sr. Partner Marketing Manager

The Sr. Partner Marketing Manager leads the strategy, development, and execution...

Location

United States , Austin

Salary:

Not provided

Dialpad

Expiration Date

Until further notice

Requirements

5–8+ years of partner marketing experience within a similar channel ecosystem
experience in a comparable partner model is strongly preferred given the nuances of partner engagement
Proven success leading cross-functional partner GTM programs that drive measurable pipeline and revenue through channel partners
Strong experience in partner pipeline growth strategy, including marketing to and through partners across co-sell and co-marketing motions
Experience executing partner demand generation programs, including partner seller incentives, in-person events, webinars, sponsorship optimization, and digital activation to drive demand and partner account expansion
Experience influencing MDF strategy, allocation, and optimization to drive stronger partner performance and ensure effective use of investments
Strong analytical skills with experience defining KPIs, measuring partner program performance, and driving data-informed improvements
Hands-on experience with Salesforce and marketing automation tools, including campaign tracking, attribution, and reporting
Ability to operate in fast-paced, evolving partner environments with shifting priorities and limited structure
Strong project and program management skills with the ability to manage multiple complex partner initiatives simultaneously

Job Responsibility

Lead the development and execution of strategic partner marketing programs that drive channel growth and revenue impact
Own partner co-marketing strategies aligned to business and regional growth priorities across internal-led and partner-led initiatives
Develop scalable, repeatable co-marketing frameworks that improve partner activation and pipeline contribution
Lead strategic planning sessions with key partners and internal stakeholders to align on joint marketing objectives, priorities, and outcomes
Drive integrated go-to-market campaigns across the partner ecosystem, including partner-led and customer-facing initiatives across regions
Manage fiscal year and quarterly budget allocation by partner segment to maximize ROI and business impact
Own marketing-sourced and influenced performance tracking, reporting, and optimization across all partner marketing programs, including defining KPIs and measurement frameworks
Partner with sales leadership and regional teams to design and execute joint go-to-market plans for strategic accounts and priority partner segments
Partner with the Partner Programs team to develop and scale partner-facing enablement programs that improve marketing execution and sales readiness
Oversee standards for partner content development, ensuring consistency, quality, and alignment with brand and product positioning

What we offer

Competitive salary
comprehensive benefits
real opportunities for growth
cutting-edge AI tools
robust training program
inclusive offices
vibrant environment to cultivate collaboration and connection

Fulltime

Sr. Manager, Partner Marketing

Disney is seeking a Sr. Manager, Partner Marketing to lead the development and e...

Location

Brazil , São Paulo

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

+7 years of professional experience in partner marketing, distribution, business development or commercial marketing
Solid experience in marketing leadership roles at major companies, preferably in digital platforms
Bachelor’s degree in Marketing, Communications, Business Administration or related fields
Advanced level of English
Experience in partnerships, distribution, or business development (media, telecom, or digital platforms)
Strong track record in negotiation and deal-making
Experience with telcos, pay TV, or large distribution ecosystems
Knowledge of subscription models (CAC, LTV, bundling, revenue share)
Experience in trade marketing and sales incentive programs
Ability to connect business opportunities with marketing execution

Job Responsibility

Lead the development and execution of partner marketing and distribution strategies, aligning business objectives with key distribution partners (telcos, pay TV, digital platforms)
Identify, structure, and negotiate high-impact commercial opportunities, including bundles, joint business plans (JBPs), and revenue generating partnerships
Drive subscriber growth and revenue through partner channels, ensuring strong performance across acquisition, engagement, and upsell initiatives
Lead trade marketing initiatives and sales incentive programs with partners, maximizing conversion, visibility, and commercial impact
Collaborate closely with Ad Sales teams to unlock integrated opportunities with partners and advertisers, connecting distribution with monetization strategies
Monitor and optimize partner performance, with strong focus on KPIs and overall business efficiency
Navigate complex partner ecosystems and stakeholder environments, managing relationships and driving alignment across multiple levels of seniority
Bring market insights from distribution and entertainment ecosystems (telcos, platforms, competitors) to continuously evolve partnership strategies

Fulltime

Sr. Partner Marketing Manager

Location

United States

Salary:

102500.00 - 151000.00 USD / Year

Anaconda

Expiration Date

August 22, 2026

Requirements

8+ years of B2B marketing experience, with demonstrated ownership of partner or alliance marketing programs
Experience working with Hyperscalers and/or Alliance partnerships
deep experience with AWS, GCP, and Microsoft Azure required
Proficiency with AI-assisted partner, marketing efforts, including use of Claude, CoWork, and other agent technologies
Experience working as part of a global marketing team with execution across different regions
Proven ability to influence and guide partner marketing leadership teams to align on objectives and deliver against joint plans
Experience shaping joint GTM messaging with partners and measuring ROI through an indirect business model
Superb organization and project management skills
ability to manage multiple complex programs simultaneously
Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

Job Responsibility

Design and execute joint go-to-market programs with hyperscaler and platform partners (Microsoft, AWS, NVIDIA, Snowflake) that position Anaconda as the trusted foundation for AI-native development Drive coordinated field alignment, co-sell motions, and partner-led pipeline, not just co-branded content
Integrate partners into Anaconda-led campaigns by partnering closely with cross-functional marketing teams, ensuring partner presence amplifies our mission
Work with Anaconda's partner team to identify and capture market development funds from hyperscaler and platform partners, securing the resources needed to meet their ambitious co-marketing program requirements at scale
Shape joint GTM messaging with partners, translating complex AI development, orchestration, and security capabilities into compelling narratives for both technical and business audiences
Track and measure performance of co-marketing activities, sharing learnings with the team to continuously improve ROI across the partner portfolio
Develop partner-specific sales enablement that helps Anaconda's sales teams leverage existing partner presence at target enterprise accounts, giving reps the tools and positioning to expand access, accelerate deals, and uncover new opportunities alongside partners like AWS, Microsoft, Snowflake, and NVIDIA

What we offer

Flexible Vacation Policy
Medical, Dental, and Vision Insurance
Short Term and Long Term Disability
Paid Parental Leave
Monthly Wellness Stipend
Employee Assistance Program and Mental Health Resources

Fulltime

New

Senior Partner Marketing Manager

We are seeking a high-caliber Senior Partner Marketing Manager to lead, develop,...

Location

Australia , Sydney

Salary:

700.00 - 800.00 AUD / Day

Randstad

Expiration Date

July 17, 2026

Requirements

5 to 8+ years of B2B marketing experience, ideally with a heavy focus on cloud/tech infrastructure, channel marketing, or partner marketing ecosystems (working with ISVs, SIs, or GSIs)
Strong expertise in B2B demand generation, Account-Based Marketing (ABM), event marketing, and co-marketing frameworks
Direct experience managing marketing budgets, vendor relationships, and tracking MDF metrics
Exceptional project management skills and the ability to drive multiple high-stakes initiatives simultaneously
Bachelor Degree in Marketing

Job Responsibility

Co-develop and execute high-impact partner marketing programs and joint demand-generation campaigns
Oversee end-to-end co-marketing initiatives, including major virtual/in-person events, sponsorships, and industry symposiums
Support flagship partner events and executive engagement initiatives (such as Partner Days and CMO-level programs)
Coordinate seamlessly with partner alliance leads, field marketing, and sales teams to accelerate pipeline attribution
Manage Market Development Funds (MDF), evaluate partner investment cases, and rigorously report on campaign ROI and performance metrics

What we offer

Premium 12-month contract position
Inside look at a world-class partner ecosystem and cutting-edge marketing machinery
Highly collaborative, hybrid working environment
Work-life balance

!

Senior Partner Marketing Manager

With a vision to “Build and sell intelligent cloud and intelligent edge solution...

Location

Japan , Tokyo

Salary:

Not provided

Microsoft Corporation

Expiration Date

Until further notice

Requirements

7+ years of experience in customer- or partner-facing roles, including partner marketing, GTM, strategy, business development, or field marketing or 5+ years working directly with the partner ecosystem (ISV, SI, distributor, reseller, MSP), with demonstrated ability to influence partner investment and execution
Language fluency both in Japanese and English
Strong understanding of Microsoft Cloud technologies and how partners build, sell, and extend cloud solutions
Proven expertise in product marketing and/or audience marketing, including modern marketing practices, messaging, value propositions, and campaign execution
Ability to articulate both business and technical value of cloud solutions to senior partner and customer stakeholders
Demonstrated success in building repeatable GTM motions across demand generation, partner activation, workshops, and sales readiness
Highly organized, results-driven self-starter with strong attention to detail and the ability to manage multiple complex workstreams simultaneously
Comfortable operating in ambiguous, fast-changing, matrixed environments, with strong collaboration and stakeholder-management skills
Strong storytelling and executive communication skills, including experience preparing executive-level proposals, business reviews, and presentations
Executive presence and confidence to engage senior leaders, handle pushback, and navigate high-pressure situations with professionalism

Job Responsibility

Own the partner marketing strategy and execution for Japan, translating global GTM priorities into localized, high-impact partner plans
Lead end-to-end GTM execution including campaigns, workshops, solution launches, and partner activations aligned to Microsoft Cloud priorities (AI, Data, Security, Copilot, CAIP, AIBS)
Create and land “better-together” value propositions, messaging, and joint offers with partners, including co-marketing, joint events, and PR moments
Partner closely with Japan Partner Managers, Sales, and Solution Area teams to understand partner business priorities and align GTM motions to deliver measurable revenue and pipeline impact
Drive program excellence across global initiatives (e.g.,Azure Accelerate, AI programs), ensuring strong proof of execution, compliance, and operational rigor
Define and track clear KPIs and MTM, measuring impact to pipeline, Azure consumption, partner activation, and ROI on marketing investments
Leverage global investments and playbooks while shaping local execution models that can scale across Asia and inform global best practices
Act as a trusted advisor and thought leader to partners, bringing industry, technical, and GTM insights to influence partner strategy and execution
Lead cross-functional v-teams and partner PODs in a highly matrixed environment, driving alignment, accountability, and execution velocity

Fulltime

Partner Marketing Manager

Location

United States , Boston

Salary:

119000.00 - 161000.00 USD / Year

Rapid7

Expiration Date

Until further notice

Requirements

Partner Marketing Knowledge and Experience: 5+ experience working with cybersecurity partners in the North America region, with knowledge of building and executing partner marketing programs
Collaboration & Alignment: Adept at working with sales teams and regional marketing leaders to ensure marketing initiatives are well integrated and that they support overall business objectives
Project Management: Capable of managing complex campaigns & initiatives with attention to detail and deadlines
Data-Driven Approach: Establish reporting KPIs to track partner marketing performance metrics. Assess campaign performance, marketing impact on deal registrations and overall contribution to-channel pipeline
Cybersecurity Knowledge: Familiarity with industry trends, challenges, and buyer behaviors in the cybersecurity space is desirable
Ability to understand and communicate to technical and non-technical audiences
Ability to maintain an optimistic, approachable, and self-starter attitude
Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success

Job Responsibility

Drive Marketing Campaigns: Create and implement impactful marketing campaigns and programs for our North America partner community, collaborating with key marketing contacts to ensure high-quality execution and measurable ROI for both Rapid7 and our partners
Internal Alignment: Work cross-functionally with Rapid7 channel leaders and various marketing departments to align strategies and ensure cohesive execution of partner initiatives
Budget Management: Oversee regional market development funds (MDF) and programmatic budgets, ensuring optimal resource allocation to maximize ROI across partners, initiatives, and campaigns
Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives, utilizing data-driven insights to optimize strategies and report on ROI to stakeholders
Secure partners commitments (including funding, content, joint events, etc.) to support Rapid7's strategic initiatives
Partner Enablement: Work with our internal enablement team, as well as Channel Account Managers to empower partners with the tools and knowledge they need to effectively promote Rapid7 solutions, ensuring they are equipped to drive sales
Event Coordination: Plan and execute partner-focused events, webinars, and workshops to foster engagement, showcase Rapid7 offerings, and strengthen relationships within the partner community

Fulltime

Director, Partner Marketing Manager, Capital One Software

We are seeking top tier talent to join our pioneering team and propel us towards...

Location

United States , Richmond, Virginia; San Francisco, California; McLean, Virginia; New York, New York

Salary:

187300.00 - 256500.00 USD / Year

Capital One

Expiration Date

Until further notice

Requirements

Bachelor’s Degree
At least 6 years of experience in channel partner and alliances marketing
At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company

Job Responsibility

Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement.
Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers.
Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact.
Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities.
Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs.
Integrate into a Partners Account Based Marketing Strategies for priority and named accounts
Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively.
Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem.
Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources.

What we offer

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits

Fulltime

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Partner Programs Marketing Manager

Job Description

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