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The Partner Marketing Specialist is responsible for maintaining Manufacturer Relationships and will play a critical role in building a strategic go-to-market plan with partners in an efficient manner. This role will also apply the various touchpoints required to maintaining the health of strategic and high growth partnerships within the business. Under the general direction of the VP, Partner Marketing, the Partner Marketing Specialist will work closely with the demand generation marketing team, business unit leaders, engineering and sales teams on a day-to-day basis in executing on all deliverables.
Job Responsibility:
Provide funding marketing tactics and lead the collection of Marketing Development Funds (MDF) for assigned partners
Work with Channel Partners to ensure all requirements are fulfilled to complete the processing of the claim and timely payment
Monitor and measure performance of MDF program
Understand the business structure, go-to-market strategy and incorporate partners into strategic companywide tactics
Collaborate with the sales teams, business unit leaders, engineering and marketing field (events) team to fund go-to market initiatives
Work closely with the marketing team to plan and coordinate Partner Management engagements
Support the manufactures in identifying leads for potential business and a return on their investments
May perform other duties as assigned by supervisor
Requirements:
Bachelor's degree from accredited university or college required
A minimum of 3 years of experience in channel or partner marketing
Strong project management skills to manage initiatives for multiple priorities
Ability to work independently as a problem solver in a fast-paced environment
Strong interpersonal communication skills for interacting with employees, vendors, clients and upper management
Strong organizational skills
Good command of written and spoken English
Proficiency in Microsoft Office (Word, Excel, PowerPoint, etc.)
What we offer:
Comprehensive medical, dental and vision plans for you and your dependents
401(k) Retirement Plan with Employer Match, 529 College Savings Plan, Health Savings Account, Life Insurance, and Long-Term Disability