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Trace3 Logo Trace3 · -

Partner Marketing Specialist

United States, Grand Rapids 70000.00 - 77000.00 USD / Year · Job Posted January 09, 2026
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Job Description

The Partner Marketing Specialist is responsible for maintaining Manufacturer Relationships and will play a critical role in building a strategic go-to-market plan with partners in an efficient manner. This role will also apply the various touchpoints required to maintaining the health of strategic and high growth partnerships within the business. Under the general direction of the VP, Partner Marketing, the Partner Marketing Specialist will work closely with the demand generation marketing team, business unit leaders, engineering and sales teams on a day-to-day basis in executing on all deliverables.

Job Responsibility

  • Provide funding marketing tactics and lead the collection of Marketing Development Funds (MDF) for assigned partners
  • Work with Channel Partners to ensure all requirements are fulfilled to complete the processing of the claim and timely payment
  • Monitor and measure performance of MDF program
  • Understand the business structure, go-to-market strategy and incorporate partners into strategic companywide tactics
  • Collaborate with the sales teams, business unit leaders, engineering and marketing field (events) team to fund go-to market initiatives
  • Work closely with the marketing team to plan and coordinate Partner Management engagements
  • Support the manufactures in identifying leads for potential business and a return on their investments
  • May perform other duties as assigned by supervisor

Requirements

  • Bachelor's degree from accredited university or college required
  • A minimum of 3 years of experience in channel or partner marketing
  • Strong project management skills
  • Ability to work independently as a problem solver in a fast-paced environment
  • Strong interpersonal communication skills for interacting with employees, vendors, clients and upper management
  • Strong organizational skills
  • Good command of written and spoken English
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, etc.)

What we offer

  • Comprehensive medical, dental and vision plans for you and your dependents
  • 401(k) Retirement Plan with Employer Match, 529 College Savings Plan, Health Savings Account, Life Insurance, and Long-Term Disability
  • Competitive Compensation
  • Training and development programs
  • Major offices stocked with snacks and beverages
  • Collaborative and cool culture
  • Work-life balance and generous paid time off

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