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We’re looking for a Partner Marketing Specialist to help grow and activate OnePlan’s global partner ecosystem. In this role, you will work closely with the Sales, Marketing, and Partner teams to support joint marketing initiatives that drive awareness, engagement, and pipeline through strategic partners. You will help plan and execute co marketing campaigns, partner events, and digital programs that enable partners to effectively promote OnePlan in market.
Job Responsibility:
Define and execute a partner marketing strategy and GTM roadmap that aligns with OnePlan’s business goals and partner leadership priorities
Identify opportunities for collaboration with strategic partners and develop initiatives that support long term growth and market expansion
Build and maintain strong relationships with partner marketing and leadership teams
Work closely with partners to develop joint go to market plans that include co marketing and sales initiatives
Plan and execute partner marketing campaigns across channels including email, social media, webinars, website content, and digital programs
Support inbound and outbound partner marketing activities such as joint events, advertising initiatives, campaign optimization, and co branded assets
Develop creative partner campaigns that drive awareness, engagement, and pipeline growth
Present campaign ideas and recommendations to partners based on their marketing maturity and market presence
Engage strategic partners to strengthen their ability to position and sell OnePlan through marketing, sales, and enablement support
Help ensure partners understand how to position OnePlan effectively and build internal champions who can deliver value to their customers
Requirements:
2-4 years of experience in marketing, partner marketing, or demand generation
Proven track record of achieving and exceeding sales quotas or driving significant revenue through partnerships
Openness and ability to travel
Experience working in a B2B SaaS or enterprise software environment
Strong communication and relationship building skills
Comfortable working cross functionally with Sales, Marketing, and external partners
Organized and able to manage multiple campaigns and priorities at once
Curious, proactive, and interested in learning how partnerships contribute to growth
Familiarity with marketing platforms such as HubSpot, Salesforce, or similar tools is a plus
Nice to have:
Experience working with partner or channel ecosystems in a SaaS or enterprise software environment
Exposure to co marketing campaigns, partner events, or joint go to market initiatives
Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce
An understanding of how marketing activity translates into pipeline and revenue contribution
Comfort collaborating with global partners or cross regional teams
A natural curiosity about partnerships and how they influence growth in a SaaS business
What we offer:
Comprehensive health, dental, and vision benefits, with additional insurance options
Employer RRSP and 401K matching programs
A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable