Partner Marketing Specialist

• Support recruitment and lead generation of new partners through the management and execution of partner-led and regionally aligned events, email campaigns, webinars, and content creation
• Produce impactful channel content necessary to support the channel communications strategy and outline a plan to execute. This includes leveraging/refining existing content and creating new content
• Overseeing Market Development Fund (MDF) planning, allocation, and optimization, ensuring funds are used effectively to drive partner performance
• Collaborate with channel managers and regional sales teams to develop strong GTM plans and execute partner-led and customer-facing field marketing activities such as events, webinars, and in-market programs
• Manage the end-to-end build of marketing programs for partner recruitment and activation, including customer-facing field programs executed in partnership with regional sales teams, by collaborating with creative teams, product marketing, and sales teams
• Work with internal and external teams on the scope of work, project timeline, and resources needed for the effective execution of partner marketing deliverables
• Measure and report on the effectiveness of partner marketing programs and activities
• Support field execution for partner-led initiatives by coordinating regional activities, local events, and sales enablement needs

• 5+ years of related partner marketing/demand generation experience
• Experience working in early-stage programs where processes are loosely defined and constantly being improved
• Channel Marketing and/or Channel Communications experience (Marketing & Communicating “to” partners)
• Familiarity and experience with B2B omni-channel/demand generation marketing tactics (e.g., website, email marketing, content marketing, PR, and events), including customer-facing and regionally executed programs in partnership with sales teams
• Experience working with Salesforce
• Team-oriented, creative, adaptable, driven, and attentive to detail
• Data-driven decision maker with experience analyzing and reporting on program results
• Experience working in high-growth, B2B start-up environments
• Comfortable working with remote teams located in multiple regions across the globe
• Excellent written and oral communication skills
• Stellar project management skills

Experience working in the telephony/collaboration space is a plus

• Dialpad offers competitive benefits and perks, alongside a robust training program that helps you reach your full potential
• We have designed our offices to be inclusive, offering a vibrant environment to cultivate collaboration and connection
• Our exceptional culture, recognized repeatedly as a certified Great Place to Work, ensures every employee feels valued and empowered to contribute to our collective success