Partner Marketing Manager Job at Capital One (Richmond)

Partner Marketing Manager

Capital One

Location:
United States , Richmond ▼
San Francisco
McLean
New York

Category:
-

Contract Type:
Not provided

Salary:

187300.00 - 256500.00 USD / Year

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Job Description:

Partner Marketing Manager, Capital One Software (Remote). Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges.

Job Responsibility:

Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement
Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers
Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact
Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities
Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs
Integrate into a Partners Account Based Marketing Strategies for priority and named accounts
Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively
Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem
Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources

Requirements:

Bachelor’s Degree
At least 6 years of experience in channel partner and alliances marketing
At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company

Nice to have:

Ability to understand how AI is transforming B2B marketing as it relates to creating personalized partner experiences, content, and co-marketing initiatives
Knowledge of partner incentive programs like MDF, referral rewards, and performance awards
Demonstrated ability to successfully take initiatives from 0 to 1
Demonstrated experience marketing data products (for example: data clouds, data management tools, data optimization solutions, or data observability and governance platforms)
Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends
Understanding of partner marketing approaches of to, thru, with and for
Demonstrated experience identifying, measuring and reporting on partner performance success metrics

What we offer:

comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

Additional Information:

Job Posted:
February 14, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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