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The role of a APAC partner marketing manager is crucial in providing support to Atlassian GSI/LSI Partners in the APAC region. This position entails collaborating with partners to develop, implement, and evaluate marketing strategies aligned with both Atlassian and partner goals. Close collaboration with partners and the Partner Development Team is essential for organizing and implementing initiatives aimed at boosting visibility, generating partner leads, and enhancing customer and channel connections.
Job Responsibility:
responsible for all marketing aspects of partner activation
collaborate with Partner Manager and partners to develop joint marketing plans
collaborate with partners to plan and execute marketing strategies aligned with Atlassian's goals
achieve OKR lead generation targets
work with PM, Partner, Product Marketing, and external agencies to align on messaging and create content to support GTM
execute targeted marketing initiatives to build market awareness and demand creation
analyze partner marketing pipeline activities to evaluate effectiveness and return on investment
consult partners on event best practices, event content, and event promotion
review event signage for branding checks
provide guidance to the Partner Marketing team for campaign creation and review campaign readiness for partners
collaborate with product management and SEs to create and deliver marketing enablement content, videos, and demos specific to product/solution/services
Requirements:
5+ years working in B2B and Partner Marketing
worked with or for Large System Integrators (LSI)s and Strategic Alliance Partners like Lenovo, Wipro, Logicalis, & NTT
experience working with Government and/or Public Sector clients
ability to be fluent in both English and Mandarin
ability to partner across all of APAC and the Greater China Region
ability to collaborate with cross-functional and external partner teams
ability to showcase clear communication skills
ability to think critically / problem solve / take initiative
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