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This role is responsible for driving growth through Square’s partner ecosystem. We build and execute marketing programmes that generate measurable outcomes — including qualified leads for sales, self-onboarded sellers and partner product attach. As a Partner Marketing Manager, you will own the marketing relationship with partners and localise global playbooks for international markets, with a focus on the UK. You will execute repeatable campaigns that drive consistent business impact. Your work will directly influence partner performance, regional growth, and the effectiveness of our go-to-market motion in the UK.
Job Responsibility
Own the marketing relationship with UK-based partners, serving as the primary marketing point of contact
Develop and execute joint marketing and enablement plans aligned to partner segment and opportunity size
Localise global partner marketing playbooks to ensure strong execution within the UK market and drive repeatable growth outcomes, including: Sales-qualified leads (SALs, self-onboarded sellers, and product attach of 3rd party integrations)
Execute partner campaigns across events, enablement, digital activation, content and co-marketing initiatives
Track and report campaign performance, identifying insights and optimising future initiatives
Maintain clear documentation of joint marketing plans, performance metrics and campaign recaps
Own industry body partnerships, Retail partnerships and supplier partnerships, to amplify Square’s own marketing efforts
Own card scheme partnerships with Visa, Mastercard and Amex
Requirements
8+ years of relevant marketing experience
A strong background in B2B marketing, ideally within FinTech, SaaS or platform-based technology companies
Experience working with partners, channels or ecosystem-led growth models
Proven ability to own programmes end to end — from strategy through execution and measurement
Demonstrated track record of driving measurable outcomes such as leads, acquisition or product adoption