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NMI is seeking a Partner Marketing Manager to build, execute, and optimize partner marketing programs that accelerate adoption of NMI’s payment solutions within key strategic partners. Reporting to the Director of Channel Marketing, you’ll join a collaborative, fast-paced team that empowers our partners to deliver innovative, frictionless payment experiences. This role requires a blend of strategic thinking, partner enablement, and hands-on execution. The ideal candidate understands the channel/partner ecosystem, can translate product value into compelling partner marketing initiatives, and thrives in a cross-functional environment.
Job Responsibility:
Develop and execute targeted partner marketing programs that drive platform adoption, activation, and long-term engagement
Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention
Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions
Create Campaign-in-a-Box kits specifically designed for partners, enabling rapid time‑to‑market for co-branded or white‑label campaigns
Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis
Measure and analyze campaign performance, partner engagement, and revenue impact
recommend optimizations based on insights
Partner with Channel Marketing leadership to design and implement a structured partner loyalty program
Develop program framework, qualification criteria, benefits structure, and promotional strategy
Manage ongoing communication, engagement tracking, and optimization of the loyalty program to ensure sustained partner participation and measurable impact
Requirements:
Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience
5–7 years of B2B or SaaS marketing experience, ideally with channel partners, or fintech ecosystems
Strong understanding of partner monetization, and software‑driven GTM motions
Proven experience building scalable partner programs and GTM launches
Excellent storytelling, writing, and communication skills tailored for technical and business audiences
Analytical mindset with experience using data to drive decisions and demonstrate impact
Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment
Collaborative team player who builds trust with internal stakeholders and external partners