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The Partner Marketing Manager helps drive joint business growth across the US and Canada. Reporting to the Director, Partner Marketing, this role focuses on building and executing marketing programs and demand generation campaigns to, with, and through Channel partners — building co-branded assets, activating go-to-market plans, and supporting campaigns that deliver measurable results. The ideal candidate thrives on collaboration, turns strategy into action, and creates programs that help partners and customers succeed together. In this role, you will work alongside Channel Sales, Field Marketing, Global Partner Marketing and the broader marketing team.
Job Responsibility:
Build and execute integrated partner marketing programs and campaigns that generate pipeline, drive awareness, enable and strengthen relationships with partners
Collaborate with global and regional partner teams to activate go-to-market plans through impactful events, content, and co-marketing initiatives
Track and analyze performance across partner programs, providing insights to optimize future campaigns and ensure alignment with business objectives
Work closely with Sales, Partner, Enablement, and Regional Marketing teams to ensure alignment across launches and campaigns
Partner with Marketing Operations and Analytics to measure results and drive continuous improvement
Manage day-to-day coordination and communication with partners to keep programs running smoothly and on schedule
Requirements:
Bachelor’s degree in Marketing, Business, or related field
5–8 years of experience in partner marketing, channel marketing, or field marketing, preferably in the technology or software industry
Previous Partner marketing experience in B2B SaaS/enterprise technology companies across the region
Based in the US
Strong project management and organizational skills, with attention to detail
Excellent written and verbal communication skills, with the ability to develop clear, partner-ready materials
Collaborative mindset with the ability to work across teams and time zones
Proficiency in digital marketing tools, CRM, and automation platforms (e.g., Salesforce, Marketo)
Analytical thinker who can use data to measure and improve marketing performance
Self-motivated and adept at working independently, with the ability to communicate effectively with remote management
Nice to have:
Bonus points for cloud or cybersecurity background
What we offer:
Medical, dental and vision insurance
Home Office Setup reimbursement
Flexible Spending Accounts
Monthly Connectivity reimbursement
Employee Assistance Program (EAP)
Short- and Long-term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan (with employer match)
Flexible paid time off + 11 paid holidays
Paid leave programs, including parental, pregnancy health, medical and bereavement leave