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Drive Marketing Campaigns: Create and implement impactful marketing campaigns and programs for our North America partner community, collaborating with key marketing contacts to ensure high-quality execution and measurable ROI for both Rapid7 and our partners
Internal Alignment: Work cross-functionally with Rapid7 channel leaders and various marketing departments to align strategies and ensure cohesive execution of partner initiatives
Budget Management: Oversee regional market development funds (MDF) and programmatic budgets, ensuring optimal resource allocation to maximize ROI across partners, initiatives, and campaigns
Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives, utilizing data-driven insights to optimize strategies and report on ROI to stakeholders
Secure partners commitments (including funding, content, joint events, etc.) to support Rapid7's strategic initiatives
Partner Enablement: Work with our internal enablement team, as well as Channel Account Managers to empower partners with the tools and knowledge they need to effectively promote Rapid7 solutions, ensuring they are equipped to drive sales
Event Coordination: Plan and execute partner-focused events, webinars, and workshops to foster engagement, showcase Rapid7 offerings, and strengthen relationships within the partner community
Requirements
Partner Marketing Knowledge and Experience: 5+ experience working with cybersecurity partners in the North America region, with knowledge of building and executing partner marketing programs
Collaboration & Alignment: Adept at working with sales teams and regional marketing leaders to ensure marketing initiatives are well integrated and that they support overall business objectives
Project Management: Capable of managing complex campaigns & initiatives with attention to detail and deadlines
Data-Driven Approach: Establish reporting KPIs to track partner marketing performance metrics. Assess campaign performance, marketing impact on deal registrations and overall contribution to-channel pipeline
Cybersecurity Knowledge: Familiarity with industry trends, challenges, and buyer behaviors in the cybersecurity space is desirable
Ability to understand and communicate to technical and non-technical audiences
Ability to maintain an optimistic, approachable, and self-starter attitude
Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success