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As the first Partner Marketing Manager at Ataccama, you will be responsible for building the strategic frameworks that leverage our partner ecosystem to drive hyper-growth. Our partners are a critical "Big Bet" in that journey. You will have the autonomy to shape this function and the opportunity to work with an AI-powered, human-led team that values a “candid and caring” and "challenging fun" culture. Reporting directly to the VP, Global Field & Partner Marketing, you will design and execute "to, through, and with" marketing programs for our most critical alliances, including Snowflake, System Integrators (SIs), and technology providers. You will create the joint value propositions, scalable enablement materials, and compelling marketing campaigns that drive joint Ataccama + Snowflake pipeline and make it a no-brainer for SIs to build dedicated Ataccama practices.
Job Responsibility:
Build and operationalize the "to, through, and with" partner marketing frameworks for Ataccama
Execute full-funnel "better together" campaigns with Snowflake, moving known Snowflake customers into our pipeline by leveraging joint activities and proprietary Ataccama content
Create scalable enablement materials and co-marketing campaigns that underscore the ROI for SIs to grow their dedicated Ataccama practices
Partner with the Growth Marketing team to align partner activities with our Financial Services vertical strategy, targeting joint sweet spots with defined SIs
Launch and drive adoption of a centralized service or hub, providing partners with co-branded visual identities, guidelines, and ready-to-use templates for joint campaigns
Orchestrate co-marketing programs (webinars, events, content) that generate high-quality partner leads and sourced/influenced pipeline
Requirements:
Proven track record in B2B partner marketing, specifically working with System Integrators (SIs) and cloud ecosystems like Snowflake
Experience building partner marketing functions or programs from the ground up, with the ability to define KPIs for partner engagement, enablement, and sourced revenue
Ability to articulate complex technical value propositions (e.g., Agentic Data Trust, AI-readiness) in a way that resonates with both partner sales teams and end-customers
A "one team" approach, working seamlessly across Sales, Product, and the broader Marketing team to ensure partner success is shared
Proficiency in measuring and optimizing partner program ROI, including tracking MDF (Marketing Development Funds) and joint pipeline value
Data management / data quality industry experience preferred but not required
What we offer:
Health, vision, and dental benefits
Long-Term Incentive Program
Flexible Time Off (FTO)
5 sick days
The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
"Bring Your Friend" referral program
Flexible working hours & hybrid work setup
Annual package for mental health support
RRSP plan available with employer match contribution
Corporate discounts on travel, fitness, attractions, and shopping
Conference tickets to the best industry events of the year
Online courses & company access to Udemy to hone your skills
Kitchen stocked with fresh fruit and juice, teas, and the best coffee