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VAST Data is looking to add a Partner Marketing Manager to our growing team! This is a great opportunity to be part of one of the fastest-growing infrastructure companies in history, an organization that is in the center of the hurricane being created by the revolution in artificial intelligence. VAST Data is the data platform company for the AI era. We are building the enterprise software infrastructure to capture, catalog, refine, enrich, and protect massive datasets and make them available for real-time data analysis and AI training and inference. Designed from the ground up to make AI simple to deploy and manage, VAST takes the cost and complexity out of deploying enterprise and AI infrastructure across data center, edge, and cloud. This is a pivotal role on our partner marketing team. As the first dedicated marketing professional focused on our channel partners in the Americas, you will have the unique opportunity to build and execute a comprehensive marketing strategy from the ground up. You will be instrumental in driving demand, fostering partner engagement, and contributing directly to VAST Data's ambitious growth plans. This role is perfect for a self-starter who is eager to make a significant impact and grow with a fast-paced, innovative company.
Job Responsibility:
Develop and Execute Channel Marketing Strategy: Design and implement a comprehensive marketing plan for our channel partners in the Americas, with a focus on VARs and Distribution partners
Scale Partner Programs: Collaborate with the Director of Partner Marketing and channel sales leadership to build and execute scalable marketing programs that drive partner-sourced and influenced revenue
Partner Portal Implementation: Lead the marketing requirements and implementation of a new partner portal
Campaigns-in-a-Box: Create and manage "campaigns-in-a-box" and other turnkey marketing programs that our partners can easily execute to generate demand for VAST Data solutions
Partner Communications: Own the channel partner communications strategy, including newsletters, webinars, and other initiatives to keep our partners informed and engaged
MDF Management: Play a key role in leveraging MDF (Market Development Funds), from Cisco to fund and execute joint marketing activities with our channel partners
Corporate Event Integration: Manage channel partner participation and marketing support for major industry and VAST-led events such as GTC, Supercompute, and VAST Forward
Content and Collateral Development: Work with product marketing and other teams to create and adapt marketing content and collateral for our channel partners, including web copy, presentations, and datasheets
Budget Management: Manage the channel marketing budget and track the ROI of all marketing activities
Cross-Functional Collaboration: Work closely with the sales, product marketing, and corporate marketing teams to ensure alignment and successful execution of all partner marketing initiatives
Requirements:
5+ years of experience in partner marketing, channel marketing, or a similar role in the B2B technology industry
Proven track record of developing and executing successful partner marketing programs that drive measurable results
Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
A self-starter with a can-do attitude who is comfortable working in a fast-paced, dynamic environment
Nice to have:
Experience with partner relationship management (PRM) systems and partner portals is a strong plus