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Partnerships are at the core of Rapid7’s go-to-market strategy - as we work with channel partners, hyperscalers, and managed service providers - to drive customer outcomes and scalable growth. In this role, you will be the regional marketing lead for North America, leading all activities with various partner types. This Partner Marketing Manager will work directly with contacts at our partner organizations, as well as with Rapid7 channel and partner teams internally to drive impactful partner marketing programs. You will also partner with various marketing teams, including regional marketing, global demand, and product marketing to create and execute demand generation campaigns with our partners, as well as drive field engagement and events.
Job Responsibility
Drive Marketing Campaigns: Create and implement impactful marketing campaigns and programs for our North America partner community
Internal Alignment: Work cross-functionally with Rapid7 channel leaders and various marketing departments to align strategies and ensure cohesive execution of partner initiatives
Budget Management: Oversee regional market development funds (MDF) and programmatic budgets, ensuring optimal resource allocation to maximize ROI across partners, initiatives, and campaigns
Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives, utilizing data-driven insights to optimize strategies and report on ROI to stakeholders
Secure partners commitments (including funding, content, joint events, etc.) to support Rapid7’s strategic initiatives
Partner Enablement: Work with our internal enablement team, as well as Channel Account Managers to empower partners with the tools and knowledge they need to effectively promote Rapid7 solutions
Event Coordination: Plan and execute partner-focused events, webinars, and workshops to foster engagement, showcase Rapid7 offerings, and strengthen relationships within the partner community
Requirements
5+ experience working with cybersecurity partners in the North America region, with knowledge of building and executing partner marketing programs
Adept at working with sales teams and regional marketing leaders to ensure marketing initiatives are well integrated and that they support overall business objectives
Capable of managing complex campaigns & initiatives with attention to detail and deadlines
Establish reporting KPIs to track partner marketing performance metrics. Assess campaign performance, marketing impact on deal registrations and overall contribution to-channel pipeline
Familiarity with industry trends, challenges, and buyer behaviors in the cybersecurity space is desirable
Ability to understand and communicate to technical and non-technical audiences
Ability to maintain an optimistic, approachable, and self-starter attitude