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Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. We’re looking for a hands-on Partner Marketing Manager to help us build and scale our MSP partner ecosystem. This role blends field marketing (recruiting and enabling new partners) with channel marketing (activating partners and helping them drive revenue).
Job Responsibility:
Recruit new MSP partners
Onboard and enable partners quickly
Create simple, repeatable programs that help partners sell more effectively to MSPs and end customers
Partner Recruitment & Field Marketing: Plan and execute marketing programs to attract and recruit new MSP partners
Support partner recruitment through: Industry events and conferences
Webinars, roadshows, and virtual events
Account-based marketing & targeted campaigns aligned with sales outreach
Customize messaging and campaigns for MSP audiences and verticals
Partner closely with sales to support partner pipeline growth
Partner Enablement: Develop and maintain partner-ready assets, including: Messaging and positioning guides
Pitch decks and one-pagers
Email and campaign templates
Ensure partners understand who to sell to, how to sell, and why they win
Channel Marketing & Enablement: Build and manage co-marketing programs that help partners sell more: Co-branded campaigns
Turnkey demand-gen kits
Partner sales enablement materials
Drive partner engagement and activation post-onboarding
Work with partners to launch campaigns and track adoption
Identify top-performing partners and help scale what’s working
Go-To-Market Collaboration: Collaborate with: Sales on partner recruitment and deal support
Product and marketing on messaging and launches
Digital marketing on awareness, lead generation, and nurture campaigns
Serve as the voice of the partner in marketing decisions
Provide feedback loops to improve partner programs and assets
Measurement & Optimization: Track and report on partner marketing performance, including: Partner recruitment pipeline
Active vs. inactive partners
Partner-sourced or partner-influenced revenue
Use insights to improve enablement and campaigns over time
Requirements:
4–8 years of experience in field marketing, channel marketing, or partner marketing
Background in managed services or managed security services
Proven ability to create and execute programs from scratch