This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As a Partner Marketing Lead, you will develop, execute, and optimize joint marketing strategies with Socure’s strategic partners—including resellers, technology alliances, and systems integrators. This role blends advanced relationship management, cross-functional collaboration, and a relentless focus on partner and customer value. You will drive co-marketing initiatives, manage partner enablement, and ensure that joint programs deliver measurable business impact.
Job Responsibility:
Develop and execute joint marketing plans with key partners to drive brand awareness, lead generation, and revenue growth
Collaborate with partners and internal teams (Sales, Product, Content, Digital, Events) to design and launch co-branded campaigns, events, and content initiatives
Manage the creation of partner marketing assets, including solution briefs, case studies, webinars, and digital content
Oversee partner enablement programs, including training materials, toolkits, and communications to empower partners in their go-to-market efforts
Track, analyze, and report on the performance of partner marketing initiatives, using data-driven insights to optimize strategies and demonstrate ROI
Build and maintain strong relationships with partner marketing contacts, serving as the primary point of contact for joint marketing activities
Coordinate partner marketing budgets, manage MDF (Market Development Funds), and ensure effective resource allocation
Support the planning and execution of partner events, sponsorships, and joint participation in industry conferences
Advocate for partner and end-customer success, ensuring that joint solutions deliver tangible business value
Stay current on industry trends, partner ecosystem developments, and best practices in partner marketing
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field
6-8+ years of experience in partner marketing, channel marketing, or a related field—preferably in B2B technology, SaaS, or fintech
Proven track record of developing and executing successful partner marketing programs and campaigns
Strong relationship management and stakeholder influence skills, including experience engaging with partner organizations
Excellent written and verbal communication skills, with the ability to create compelling marketing content and present to diverse audiences
Experience managing marketing budgets, MDF, and performance metrics
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and digital marketing tools
Strong project management and organizational abilities
able to manage multiple projects and adapt to shifting priorities
Analytical mindset with the ability to interpret data and optimize marketing strategies
Experience collaborating with cross-functional teams and external partners
Adaptability, creativity, and a proactive approach to problem-solving