Partner Activations Manager Job at EdTech Jobs (Louisville)

Job Description

The Partner Activations Manager at TrainingPeaks will orchestrate partnerships within endurance sports, turning agreements into impactful marketing campaigns across various channels.

Job Responsibility

Serve as the internal hub for all partner activations: Own the end-to-end activation process once deals are signed, translating partnership agreements with Olympic federations, app and device manufacturers, brands, event promoters, coaches, teams, and athletes into detailed campaign plans and deliverables
Serve as the central point of contact between partners and internal teams (marketing, creative, and product), ensuring seamless coordination and communication
Manage complex workflows, including creative briefs, content calendars, asset approvals, UTM tracking, and performance reporting
Turn partnerships into programs with impact: Collaborate with our Global Partnerships Managers (Running, Triathlon, Cycling, Hybrid Sports) to understand each partner's goals, audiences, and success metrics
Design integrated activation campaigns with our Brand, Growth, and Product Marketing teams that span social media collaborations, newsletter features, podcast interviews, athlete spotlights, blog content, and live events
Proactively identify ways to amplify partnership value through innovative content formats, cross-promotional opportunities, and collaborative initiatives that deliver value beyond the initial agreement
Measure what matters and optimize continuously: Track activation performance against clear KPIs and provide compelling recaps that demonstrate ROI to partners and internal stakeholders
Surface insights and recommendations that help us get better with every campaign
Build activation playbooks, templates, and best practices that raise the bar

Requirements

2+ years managing partnership activations, integrated marketing campaigns, sponsorship programs, or events, ideally within sports federations, endurance sports brands, SaaS platforms, or sports technology companies
Proven success coordinating multi-channel programs with numerous stakeholders, tight deadlines, and competing priorities, including content production (copy, creative, video, podcast) and collaborating with external partners, agencies, and freelancers
Comfortable using project management tools (Asana, Slack), CRM platforms (HubSpot), and marketing/analytics systems to keep campaigns on track and measure results
Exceptional organizational skills with an eye for detail and the ability to juggle multiple campaigns without missing a beat
A clear, confident communication style that works equally well with pro athletes, executives, and internal creative teams
Proactive problem-solving mindset and a passion for work that genuinely serves the endurance sports community

Nice to have

Experience working in endurance, fitness, or sports technology
Personal background as an athlete, coach, or endurance sports fan
Familiarity with TrainingPeaks, TrainHeroic, or similar training platforms

What we offer

Health: comprehensive health benefits including medical, dental, and vision insurance
health savings and flexible spending accounts, paid parental leave
and an employee assistance program
Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available
Disability and Life: company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D
Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available
Additional: 401(K) including a company match
12 paid holidays annually and discretionary Flexible Time Off
free access to our products, corporate discounts, and professional development resources
Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers
Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees
Access to our onsite Music and Podcast Studio

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Partner Activations Manager

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