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Partner Activations Manager

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Location:
United States , Louisville

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Category:
-

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Contract Type:
Not provided

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Salary:

68550.00 - 114250.00 USD / Year

Job Description:

The Partner Activations Manager at TrainingPeaks will orchestrate partnerships within endurance sports, turning agreements into impactful marketing campaigns across various channels.

Job Responsibility:

  • Serve as the internal hub for all partner activations: Own the end-to-end activation process once deals are signed, translating partnership agreements with Olympic federations, app and device manufacturers, brands, event promoters, coaches, teams, and athletes into detailed campaign plans and deliverables
  • Serve as the central point of contact between partners and internal teams (marketing, creative, and product), ensuring seamless coordination and communication
  • Manage complex workflows, including creative briefs, content calendars, asset approvals, UTM tracking, and performance reporting
  • Turn partnerships into programs with impact: Collaborate with our Global Partnerships Managers (Running, Triathlon, Cycling, Hybrid Sports) to understand each partner's goals, audiences, and success metrics
  • Design integrated activation campaigns with our Brand, Growth, and Product Marketing teams that span social media collaborations, newsletter features, podcast interviews, athlete spotlights, blog content, and live events
  • Proactively identify ways to amplify partnership value through innovative content formats, cross-promotional opportunities, and collaborative initiatives that deliver value beyond the initial agreement
  • Measure what matters and optimize continuously: Track activation performance against clear KPIs and provide compelling recaps that demonstrate ROI to partners and internal stakeholders
  • Surface insights and recommendations that help us get better with every campaign
  • Build activation playbooks, templates, and best practices that raise the bar

Requirements:

  • 2+ years managing partnership activations, integrated marketing campaigns, sponsorship programs, or events, ideally within sports federations, endurance sports brands, SaaS platforms, or sports technology companies
  • Proven success coordinating multi-channel programs with numerous stakeholders, tight deadlines, and competing priorities, including content production (copy, creative, video, podcast) and collaborating with external partners, agencies, and freelancers
  • Comfortable using project management tools (Asana, Slack), CRM platforms (HubSpot), and marketing/analytics systems to keep campaigns on track and measure results
  • Exceptional organizational skills with an eye for detail and the ability to juggle multiple campaigns without missing a beat
  • A clear, confident communication style that works equally well with pro athletes, executives, and internal creative teams
  • Proactive problem-solving mindset and a passion for work that genuinely serves the endurance sports community

Nice to have:

  • Experience working in endurance, fitness, or sports technology
  • Personal background as an athlete, coach, or endurance sports fan
  • Familiarity with TrainingPeaks, TrainHeroic, or similar training platforms
What we offer:
  • Health: comprehensive health benefits including medical, dental, and vision insurance
  • health savings and flexible spending accounts, paid parental leave
  • and an employee assistance program
  • Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available
  • Disability and Life: company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D
  • Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available
  • Additional: 401(K) including a company match
  • 12 paid holidays annually and discretionary Flexible Time Off
  • free access to our products, corporate discounts, and professional development resources
  • Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers
  • Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees
  • Access to our onsite Music and Podcast Studio

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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