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Robert Half’s client is seeking a Part-Time Pardot (Salesforce Account Engagement) Consultant for a 3-month contract. This is a remote, 10 – 20 hour-per-week assignment; candidates must be able to meet during eastern (EST) hours. The Pardot Consultant will leverage Salesforce Account Engagement to improve audience engagement, automate communications, boost conversion rates, and empower internal stakeholders to maximize CRM-driven marketing. They will set up new campaigns while also creating documentation for future internal use.
Job Responsibility:
Design and optimize automated drip campaigns for new campaigns
Build Account Engagement pathways for email journeys
Develop interactive, mobile-responsive email templates using best practices
Implement segmentation strategies for targeted messaging
Analyze campaign performance and optimize based on key metrics
Enhance Salesforce reporting and dashboard capabilities
Build and support engagement pathways for events and partnerships
Apply best practices in Salesforce/Pardot administration and deliverability
Recommend new engagement channels such as SMS and texting platforms
Create and deliver documentation, training, and adoption resources for staff
Support the expansion of CRM usage across departments
Requirements:
3–5+ years’ experience with Salesforce Account Engagement (Pardot)
Experience designing and optimizing automated marketing campaigns
Proficient in data management, segmentation, and deliverability
Strong skills with Salesforce CRM, reporting, and analytics
Excellent communication, training, and documentation abilities
Nice to have:
Familiarity with SMS marketing platforms
What we offer:
medical, vision, dental, and life and disability insurance