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Paid Social Specialist

United States, Canton · Job Posted February 07, 2026
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Job Description

Robert Half is seeking a strategic and creative Paid Social Specialist to lead and scale paid social advertising efforts for our clients. This opportunity is ideal for candidates who thrive on blending storytelling with data-driven performance marketing and have a passion for testing new approaches to drive meaningful results.

Job Responsibility

  • Plan, execute, and optimize paid social campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, and other emerging social channels
  • Own the campaign process from concept through launch, ongoing optimization, and comprehensive reporting
  • Collaborate with internal creative and content teams to produce high-performing ad copy and visuals
  • Manage budgets, bids, and targeting strategies to maximize return on ad spend (ROAS) and cost per lead (CPL) efficiency
  • Develop and oversee A/B testing for audience segmentation, creative assets, ad formats, and messaging variations
  • Analyze campaign performance data, generating actionable insights and clear strategic recommendations
  • Stay current with platform updates, industry trends, and best practices in paid social media
  • Support broader marketing initiatives, including seasonal campaigns, product launches, and promotional projects

Requirements

  • 2–5 years managing paid social campaigns
  • Proficient with Meta Ads Manager
  • LinkedIn Ads a plus
  • Strong analytical and data-driven decision-making skills
  • Experience scaling paid media budgets
  • Creative mindset for ad messaging and visuals
  • Comfortable collaborating across marketing, creative, and leadership teams
  • B2B, lead generation, or event marketing experience preferred

Nice to have

  • Google Analytics, HubSpot, CRM/automation tools experience
  • Familiar with conversion tracking, pixels, attribution
  • Interest in team building or experiential marketing

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

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