Paid Social Specialist

• Plan, build, launch, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, and Pinterest
• Manage campaign setups across the full funnel (awareness, consideration, and performance), tracking KPIs such as traffic, CPAs, and ROAS
• Set up and manage complex A/B testing frameworks (creative, audience, and placement) and coordinate Brand Lift Studies for upper-funnel campaigns
• Build and refine advanced audiences using 1st-party, 3rd-party, and platform data (lookalikes, retargeting, behavioral targeting)
• Establish strict naming conventions, taxonomy structures, and UTM parameters for seamless cross-platform tracking and deliver high-impact reporting
• Generate paid social creative briefs based on inputs from the Comms team to continuously iterate on ad formats and messaging

• 2+ years of hands-on experience managing paid social campaigns with clear, provable performance outcomes
• Deep, practical knowledge of Meta Ads Manager and TikTok Ads Manager
• Strong familiarity with tracking implementation, pixels, conversion tracking, UTM builders, taxonomy, and attribution models
• Exceptional communication and time management skills, backed by a deeply analytical mindset

Knowledge of programmatic advertising platforms (e.g., DV360 or The Trade Desk)