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K2L is a Digital Performance Marketing Agency, located in Salford Quays, Manchester. Due to our continued growth, we are looking for a highly motivated Paid Social Specialist to work with our diverse range of B2C & DTC, Lifestyle Brands. As a Paid Social Specialist, you will be in charge of the creation, management and scaling of Facebook and Instagram campaigns. You will work closely with the Performance Team to ensure that paid social activity and sales goals are aligned, and be confident in reporting results both internally & to clients. Reporting to our Performance Strategist and working alongside the wider digital marketing team, the successful applicant will be expected to be highly motivated, commercially focused and have experience of building & running Paid Social Campaigns.
Job Responsibility:
Managing Paid Social Advertising spend, including Facebook & Instagram
Creating, monitoring & reporting on all Paid Social activity
Optimising campaigns: bid management, audience targeting, ad copy and landing page experience
Continuously, testing and improving performance to help scale sales
Identifying new acquisition channels and testing effectiveness
Reporting on Sales and Data Insight, involved in digital media planning and budgeting
Requirements:
2+ years’ experience in Paid Social
Management of multiple Paid Social campaigns
Experience with Meta Business Manager and Business Suite is expected
Ability to work flexibly, on own initiative and as part of a team
Experience using Google Analytics for analysing & reporting purposes
Nice to have:
Meta Blueprint Certification
Experience with other Social Advertising Platforms, ie Linkedin, Twitter, Tiktok
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