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Bloom Ads is growing, and we’re looking for a motivated Paid Social Specialist to join our team. This role is responsible for the successful execution of paid social campaigns from beginning to end. The ideal candidate will be deeply involved in campaign planning, creative development, publishing, real-time optimization, and performance reporting across all relevant platforms. Collaboration with the Creative team is essential to ensure effective ad design and messaging.
Job Responsibility
Own paid social campaigns end-to-end across all assigned accounts, inclusive of creative processes, targeting and segmentation, campaign planning & set-up, execution, optimization, and reporting
QA spec sheets to ensure accuracy
Confirm receipt of all relevant creative assets from the client/creative team
Monitor the accuracy and quality of creative assets
Identify opportunities to improve or scale performance, optimizing campaigns to meet and exceed short- and long-term goals
Monitor campaign performance and report relevant KPIs to the Supervisor
Track and manage budget pacing across campaigns, leading budget reallocations as needed
Collaborate with influencers/UGC creators to develop organic and paid social campaigns
Work with internal and external partners to create impactful social marketing programs
Contribute to the development and refinement of processes and procedures
Stay informed of industry innovations and trends, sharing insights with the team
Monitor evolving social media tools, culture, and applications to enhance engagement and best practices
Requirements
Deep knowledge of and proficiency in social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube)
Hands-on experience with content and editorial planning
Strong understanding of both brand and acquisition campaign strategies
Proven ability to set up, optimize, and scale paid social campaigns
Strong creative sensibility and attention to detail
Track record of adopting and championing innovative ideas and approaches
Excellent communication, collaboration, and organizational skills
Data-driven mindset with strong analytical capabilities and a test-and-learn mentality
Experience working with content creators/influencers is a plus
Intermediate-level graphic design abilities are a plus
Experience using content management systems preferred
Ability to manage multiple projects in a fast-paced team environment
Excellent interpersonal, communication, and problem-solving skills
Nice to have
Experience working with content creators/influencers
Intermediate-level graphic design abilities
Experience using content management systems
Bachelor's degree in Marketing, Communications, Advertising, or a related field
Agency experience
Experience developing creative briefs and collaborating with design teams
Familiarity with tracking pixels, ad tags, and social performance analytics
What we offer
Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
Generous vacation policy
Holiday PTO + Work-from-Home Fridays
Company contributions to 401(k) retirement savings
Paid volunteer hours to support causes you care about
Professional development opportunities
Free snacks (mostly healthy!)
Coffee Thursdays to fuel creativity
Monthly lunch & learns to expand your expertise
Quarterly town halls with food, prizes, and company updates
Team parties and celebrations to recognize achievements