Paid & Social Media Specialist Job at Mowi Poland (Miami)

Job Description

The Paid & Social Media Specialist will support the execution, management, optimization, and growth of Mowi CP of the Americas’ social media and digital advertising initiatives across multiple brands and platforms. This role will be responsible for managing day-to-day social media operations, including content deployment, community management, campaign execution, paid media support, video distribution, and performance tracking.

Job Responsibility

Manage day-to-day execution of social media channels across multiple Mowi brands and platforms
Schedule, publish, and optimize content across Meta (Facebook & Instagram), Pinterest, YouTube, TikTok, LinkedIn and emerging social and digital platforms
Execute content calendars aligned with brand campaigns, product launches, seasonal initiatives, and retailer programs
Coordinate deployment of video content, reels, stories, livestream assets, and digital creative based on approved marketing calendars
Maintain brand consistency and ensure content aligns with overall marketing strategy and tone of voice
Monitor and respond to comments, messages, tags, and community interactions across social channels
Support audience engagement initiatives to grow online communities and improve brand sentiment
Escalate consumer inquiries or issues to appropriate internal teams when necessary
Monitor social conversations, trends, and emerging platform opportunities
Assist in planning, launching, monitoring, and optimizing paid social and digital advertising campaigns
Support paid campaigns across social media platforms, Google and retail digital media
Help manage audience targeting, campaign setup, A/B testing, retargeting, and optimization strategies
Support deployment and tracking of video stream advertising and paid content amplification initiatives
Collaborate with creative teams to optimize ad creative performance and messaging
Support digital campaign execution across retail and e-commerce platforms including Amazon Ads, Instacart Ads, Walmart Connect, retail media networks
Assist with sponsored product campaigns, display ads, and retail digital activations
Support initiatives that drive online conversion, traffic, and shopper engagement
Track, analyze, and report social media and paid campaign performance metrics
Provide actionable insights and optimization recommendations based on performance data
Create monthly reporting dashboards and campaign recaps

Requirements

3–5 years in social media marketing, paid media, digital marketing, or e-commerce roles
Hands-on management of both organic social growth and paid advertising campaigns
Background in consumer packaged goods (CPG), food & beverage, retail, lifestyle, or consumer brands strongly preferred
Demonstrated success growing social media accounts and improving engagement metric
Familiarity with emerging social and digital advertising platform
Strong understanding of social platform algorithms, audience growth strategies, and engagement optimization
Collaboration with designers, content creators, and video production teams
Exposure to influencer marketing and creator partnership programs
Proficiency with social media management tools such as Sprout Social, Later, Hootsuite, Sprinklr, or similar
Support of omnichannel retail and e-commerce growth strategies
Strong organizational and project coordination skills
Ability to manage multiple projects, deadlines, and priorities simultaneously
Exceptional attention to detail and accuracy
Excellent written and verbal communication skills
Ability to work cross-functionally across departments and external partners with a collaborative, solutions-oriented mindset
Proficiency in Microsoft Excel, PowerPoint, Outlook, and Teams
Experience with project management tools such as Asana, Monday.com, Wrike, or similar platforms preferred
Strong analytical and performance marketing skills
Ability to interpret campaign data and optimize performance based on KPIs
Experience with reporting and analytics tools
Knowledge of social content trends, storytelling, and visual communication
Ability to coordinate content calendars and manage high-volume publishing schedules
Basic photo and video editing skills are a plus

Nice to have

Experience with project management tools such as Asana, Monday.com, Wrike, or similar platforms preferred
Basic photo and video editing skills are a plus
Consumer packaged goods (CPG), food & beverage, retail, lifestyle, or consumer brands background strongly preferred

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