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Paid Social Media Planner

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Hewlett Packard Enterprise

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Location:
United States

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Category:
-

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Contract Type:
Employment contract

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Salary:

89400.00 - 206500.00 USD / Year
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Job Description:

The Paid Social Media Planner is responsible for developing and executing HPE’s end-to-end global paid social media strategy. This role includes strategy/planning, collaborating with third-party partners, partnering with HPE’s in-house media team for activation, and optimizing the program to meet campaign objectives. Requires expertise in digital marketing, analytics, and performance metrics.

Job Responsibility:

  • Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across various platforms
  • Drive high engagement, conversion rates, and improve (Click Through Rate) CTR across paid social platforms
  • Identify optimization opportunities within and across platforms, including continuous testing of ad copy and landing pages, content type and format, and performance
  • Analyze campaign performance data and ensure stakeholders understand reporting
  • Offer actionable insights and recommendations based on data analysis
  • Utilize advanced targeting techniques to reach and engage with key audience segments
  • Collaborate with internal teams, including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness
  • Contribute to the overall marketing strategy and support integrated marketing efforts
  • Stay informed about industry trends, emerging technologies, and best practices in paid media
  • Ensure compliance with privacy policies
  • Engage with key management and partners to align HPE’s global paid social strategy with campaigns
  • Oversee annual, quarterly, and on-demand campaign insights and reporting, ensuring that campaigns meet conversion objectives
  • Align all social paid activities across multiple budget streams and ensure financial alignment and viability
  • Assess the effectiveness of paid actions and provide input into the creative content development process
  • Govern and guide around paid requests from various marketing and field/GEO teams.

Requirements:

  • Bachelor’s Degree preferred
  • 5+ years of hands-on digital marketing experience in paid media, specifically paid social media
  • Proven track record of successful paid social media campaigns with measurable results
  • Quantitative ability and an advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs
  • Understanding of past and current digital marketing and technology trends
  • Knowledge and passion for technology, digital marketing, and innovation
  • Goal-oriented and self-motivated individual with strong communication skills and focus
  • Drive to deliver and exceed performance goals
  • Proactive, collaborative, and results-driven work style.

Nice to have:

  • Experience with leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing
  • Demonstrate ability and willingness to learn new skills independently
  • Communicate directly with clients, partners, and senior management, both verbally and in writing
  • Have a strong analytical background
  • Be detail-oriented, highly organized, with a keen eye for accuracy and consistency
  • Work effectively in a collaborative team environment and independently
  • Have a desire to learn and add value.
What we offer:
  • Comprehensive suite of benefits that supports physical, financial and emotional wellbeing
  • Personal & Professional Development programs catered to career goals
  • Inclusive workplace that values backgrounds and manages work-life balance.

Additional Information:

Job Posted:
May 30, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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