Paid Social Media Manager

• Manage the Social Media Team, leading and training new coordinators and specialists
• Deploy media buying and strategy across Facebook, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, and other relevant social platforms
• Develop estimates, budgets, and strategies for client campaigns and new business opportunities
• Proofread all strategies and ads before they are sent to the client and launched
• Optimize campaign performance while also establishing benchmarks for marketing automation and other technologies to support campaign execution
• Set up tracking pixels, ad tags, etc., and ensure all KPIs are properly tracked
• Identify optimization opportunities and make media recommendations
• Manage all ongoing projects between Media Teams and the Creative Team
• Manage the Creative Team, creating ads that will convert inside of platforms
• Ensure that creative briefs and brand guidelines are being followed in creative execution
• Source, QA, and manage influencer activations
• Research, test, and stay ahead of the latest updates regarding tools, techniques, and methods related to social media
• Conduct research for new opportunities or new markets using social forecasting tools
• Research emerging social platforms to support client recommendations
• Perform other duties as assigned

• 3-4 years of experience in Paid Social
• Deep knowledge of and proficiency in social platforms (Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, YouTube)
• Proficiency in social ad copy creation, trends, and grammar
• Hands-on experience working in social media, content, and editorial planning with a deep understanding of the social ecosystem
• Experience setting up, optimizing, and scaling paid social campaigns
• Understanding of both brand and acquisition strategies, with experience running awareness and direct response campaigns
• High creative standards and attention to detail
• Strong track record of driving adoption of innovative ideas and concepts
• Strong communication, collaboration, and planning skills
• Excellent quantitative and data analysis skills, with a test & learn mentality
• Experience working with content creators and influencers is a plus
• Experience using a content management system
• Ability to manage multiple projects in a fast-paced team environment
• Excellent interpersonal, communication, and problem-solving skills

Experience working with content creators and influencers is a plus

• Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
• Generous vacation policy
• Holiday PTO + Work-from-Home Fridays
• Company contributions to 401(k) retirement savings
• Paid volunteer hours to support causes you care about
• Professional development opportunities
• Free snacks (mostly healthy!)
• Coffee Thursdays to fuel creativity
• Monthly lunch & learns to expand your expertise
• Quarterly town halls with food, prizes, and company updates
• Team parties and celebrations to recognize achievements