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Paid Social Media Manager

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Location:
United States , Lafayette

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Category:
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Contract Type:
Employment contract

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Salary:

70000.00 - 90000.00 USD / Year
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Job Description:

The Paid Social Media Manager role is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients.

Job Responsibility:

  • Campaign Setup
  • Work in platform to configure campaigns - set up budgets, targeting, creative, and run dates
  • Validate budgets against allocated POs
  • Partner with ad ops to install and configure pixels to track events and create remarketing audiences
  • Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals
  • Deliver a seamless client onboarding experience for new accounts
  • Write ad copy as needed to align with platform specifications and best practices
  • Campaign Optimization
  • Monitor ongoing performance to identify areas of opportunity
  • Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
  • Track spend to ensure pace aligns with campaign goals
  • Communicate with internal teammates to ensure ongoing campaign performance and updates are understood
  • Campaign Reporting
  • Empower the Client Management Teams with updates and performance details
  • Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
  • Demonstrate media expertise in how data is understood and information synthesized to articulate a data story
  • Communicate campaign insights and recommendations
  • Drive standards into delivery and the team
  • Establish and document key information about accounts and setups and ensure information is accurate and updated as needed
  • Establish and deliver against agreed-upon procedures to enable scale
  • Monitor queue of work to ensure SLAs are met on assigned accounts.

Requirements:

  • Ability to leverage AI for efficiency improvements or client experience enhancements
  • Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn
  • Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.)
  • Knowledge and use of collaboration tools like JIRA, Confluence, etc.
  • 3-5 years of experience in Marketing roles
  • 2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.
  • Bachelor's degree in Business, Communications, or Marketing
  • Thirst for knowledge and openness to learn
  • Process driven and scale oriented
  • Skilled oral and written communicator with the ability to work with distributed teams to drive results.

Nice to have:

  • Familiarity with recruitment marketing and/or talent attraction is a huge plus
  • Extremely detail-oriented and able to manage multiple projects concurrently
  • Values building and growing relationships
  • Skilled at teaching and growing teammates.
What we offer:
  • Competitive salaries with growth incentives
  • Comprehensive health, dental, and vision insurance
  • #AnywhereAugust - We support remote work experiences to expand perspectives and personal growth
  • 15 Vacation Days, 5 Flex Days, 5 Sick Days, and remote work options year-round
  • Fully paid parental leave for both parents
  • Summer Fridays from Memorial Day to Labor Day
  • Winter Recess between Christmas and New Years
  • Commuter and Parking Benefits through Wage Works
  • Eligible to contribute to your 401(K) Retirement Plan after six (6) months of employment
  • Employee Assistance Programs to support your day to day

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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