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Paid Social Media Manager

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Job Description:

Who We Are Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group combines the security of an established company with a start-up feel. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won prestigious awards for innovative marketing technology and impactful work. We are proud to be recognized as a multiyear winner in Ad Age Best Places to Work and a certified service partner to The Trade Desk.

Job Responsibility:

  • Execute and optimize paid social campaigns across platforms and formats
  • Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
  • Monitor performance and adjust investment based on efficiency and effectiveness goals
  • Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
  • Support adoption of new features, formats, and automation workflows
  • Lead complex and high-value paid social campaigns, acting as the paid social extension for client teams
  • Partner with Client Strategy to ensure social activation mirrors approved plans
  • Translate performance data and creative insights into optimization recommendations
  • Participate in client conversations as an execution authority
  • Surface risks, opportunities, and platform changes proactively
  • Lead client paid social conversations, serving as the primary subject matter expert
  • Support Social Channel Managers and Coordinators through task guidance and QA
  • Contribute to documentation, testing efforts, and evolving activation standards
  • Collaborate with Analytics to support learning and optimization
  • Mentor and support assigned channel managers and coordinators in their channel growth
  • Champion knowledge sharing across the paid social team, proactively distributing platform updates and best practices

Requirements:

  • Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
  • 5+ years of experience in paid social or performance media activation
  • Hands-on experience across major social platforms
  • Strong analytical and problem-solving skills
  • Experience presenting performance insights and creative learnings to clients
  • Ability to mentor and support junior team members

Additional Information:

Job Posted:
April 16, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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