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We are seeking a Paid Social Media Buyer to join our digital media team. This entry-level role will support the execution and optimization of paid social advertising campaigns across multiple platforms on behalf of our clients. Working closely with senior paid social media strategists and social media account supervisors, the Paid Social Media Buyer will assist with campaign setup, performance monitoring, budget management, and delivering insights to improve campaign effectiveness. This role is ideal for someone who is analytical, detail-oriented, and passionate about social media advertising and digital marketing.
Job Responsibility:
Own the placement and management of paid social media campaigns across platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, Reddit, Snapchat, and more as needed
Build and launch campaigns within ad platforms following campaign strategy, audience targeting parameters, budgets, and creative requirements
Monitor campaign pacing and performance to ensure campaigns are delivering according to plan
Support campaign optimizations, including audience targeting, bid adjustments, creative rotation, and budget allocation
Track campaign performance metrics including impressions, clicks, conversions, engagement, and cost efficiency
Identify performance trends and make optimization recommendations to improve results
Assist in A/B testing initiatives across audiences, creative, and bidding strategies
Ensure campaigns are aligned with client goals and KPIs
Assist in compiling campaign performance reports and dashboards
Analyze campaign results and summarize insights for internal teams and client presentations
Maintain accurate documentation of campaign setup, performance, and optimizations
Maintain organization across campaign builds, budgets, and timelines
Conduct quality checks before campaign launches to ensure accuracy
Support internal documentation and best practices for paid social execution
Requirements:
0–2 years of experience in digital marketing, paid media, social media marketing, or related field
Familiarity with major social media platforms, including Facebook/Instagram, LinkedIn, TikTok, Reddit, or YouTube
Basic understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, conversions, etc.)
Strong analytical and problem-solving skills
Excellent attention to detail and organizational skills
Strong written and verbal communication skills
Nice to have:
Experience with or interest in paid media platforms or ad managers (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.)
Familiarity with reporting or analytics tools such as Google Analytics or platform dashboards
Ability to manage multiple campaigns and deadlines simultaneously
Strong curiosity and willingness to learn in a fast-paced agency environment
Comfort working with cross-functional teams, including creative, strategy, and account management
Passion for social media trends, emerging platforms, and digital advertising innovation
Interest or experience in higher education, healthcare, and/or tourism