Paid Social & Marketplaces Biddable Senior Executive

• Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands’ End
• Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals
• Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies
• Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale
• Work cross-functionally with merchandising and finance on campaign product and budgets
• Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise
• Deploy test and learn strategies aimed at refining campaigns and overall Paid Social / marketplace strategy
• Partner with agency partners and lead strategic vision with them
• Stay up to date with different marketplaces / Paid Social channels and any updates to their marketing platforms

• BA/BS in Business, Marketing or Related Field (or equivalent work experience)
• Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces
• Hands-on trading experience across Meta essential
• Knowledge of SEO, Digital Merchandising and Digital Marketing
• Understanding of paid campaign performance metrics
• Attention to Detail
• Ability to quickly adapt and problem solve
• Excellent written and verbal communication skills
• Experience with Microsoft applications, specifically Excel

Merchandising background also a plus relating to brand stores on Amazon

• Hybrid working model
• Subsidised Restaurant
• Free access to a local gym
• Employee Discount
• Cash Health Scheme
• Free Eye Test
• Employer Pension contribution up to 5%
• Free on-site parking