Paid Social Manager

• Own and manage paid social campaigns across Meta, Pinterest and other emerging platforms
• Develop and execute strategic acquisition plans, ensuring alignment with business goals for new customers
• Budget management and optimisation to deliver on KPIs
• Plan, execute and monitor creative and optimisation testing
• Own the end-to-end process of sourcing, briefing and commissioning content from creators and influencers for paid social campaigns
• Build strong relationships with influencers, creators and agencies to access high-quality content
• Ensure all content aligns with brand guidelines, campaign objectives and platform best practices
• Measure the performance of influencer content and optimise future campaigns based on results
• Track, analyse and report on campaign performance (CPA, CTR, CPC, conversion rates, etc.) across all markets, including the UK, US, Germany, and emerging territories
• Provide actionable insights and recommendations to improve campaign efficiency and overall paid social performance
• Regularly review promotions and test schedules, providing recommendations for adjustments based on performance
• Work closely with the Creative teams to brief content requirements and ensure timely delivery
• Partner with agencies, Meta representatives and technology providers to leverage the latest tools, formats, and innovations
• Identify new opportunities to grow paid social and influencer activity, including new channels, formats or business models
• Take ownership of campaign P&Ls, securing necessary approvals and managing budgets effectively

• Proven experience managing paid social campaigns across Meta, TikTok, and Pinterest
• Experience in influencer/creator marketing and commissioning content for paid campaigns
• Experience of working with digital agencies and cross-functional teams
• Strong analytical background with proven experience using data to drive campaign decisions
• Experience of working in multi-territory markets is advantageous
• Highly driven, proactive, and results oriented
• Strong analytical skills and data-driven thinking
• Excellent time management, able to meet tight deadlines and manage multiple priorities
• Collaborative with excellent stakeholder management skills
• Positive, flexible, and adaptable attitude
• Expert in online marketing platforms such as Facebook Business Manager, TikTok Ads Manager, Pinterest Ads, etc.
• Strong knowledge of Excel and reporting tools
• Understanding of audience management, segmentation, and personalisation
• Experience with product feeds and e-commerce integrations
• Tag management experience is beneficial but not essential

Tag management experience

• Competitive salary and excellent bonus scheme
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
• Staff Discount from your 1st day, not just at CT but also from The White Company
• Hybrid working policy
• Partner with many charities and sustainability partners
• Fun, engaging and rewarding culture with social events