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Total Wine & More is seeking a Manager, Paid Social to join our growing Marketing team. The Paid Social Marketing Manager will be responsible for leading and executing our social media advertising campaigns, with a focus on Meta (Facebook and Instagram) platforms. The ideal candidate will have a strong background in agency and retail environments, expertise in product catalogs, creative collaboration, project management, and cross-functional teamwork. You will play a critical role in developing and managing our paid social strategies, ensuring effective targeting, creative execution, and optimal performance across all social channels.
Job Responsibility:
Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, TikTok, Snapchat, etc. platforms
Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences
Work closely with creative teams to develop engaging and effective ad creatives and review copy
Lead and manage multiple projects simultaneously, ensuring timely execution and delivery
Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement
Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively
Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators
Collaborate with the customer insights team on weekly and monthly reporting
Identify growth opportunities through data analysis, A/B testing, and market research
Continuously test creatives, campaigns, and audiences to drive improvements
Participate in platform Beta programs and test new features to stay ahead of trends and improve account performance
Manage and develop direct reports and foster career development
Requirements:
Bachelor's degree in marketing, business, or related field
7+ years of experience in paid social media marketing, with a focus on Meta platforms
Analytical mindset with the ability to interpret data and make strategic recommendations
Proficiency in MarTech tools for campaign automation and optimization
Strong project management skills with a focus on timely execution
Experience managing and optimizing digital advertising budgets effectively
Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space
Nice to have:
Relevant certifications from platforms like Facebook Blueprint, Google Ads/Analytics, or others can be a plus
Agency experience preferred (not required)
What we offer:
Paid Time Off (PTO)
Generous store discounts
Health care plans (medical, prescription, dental, vision)