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As G-STARS’ Paid Social Lead you become part of the Global Digital Marketing Team. This team consists of an enthusiastic and experienced group of digital specialists (for example: SEA, Display and Affiliates). In the Global Digital Marketing Team we have big ambitions and lots of motivation to have maximum impact on the growth of G-STAR. And we have lots of fun as well! The Digital Marketing Team is responsible for creating the global digital marketing strategy for G-STAR and ensure a flawless execution. We do this in close collaboration with the Global Marketing team, the Ecom team, our creative team and our data teams. As Paid Social Specialist you work on the creation and execution of the global paid social strategy, to ensure we get the optimal results out of our paid social channel from upper to lower funnel. By doing so, you have a significant impact on the growth of G-STAR! This role is a unique opportunity for someone who is looking for the next step in their career and who likes working in a fast paced, international environment.
Job Responsibility
Own the global paid social strategy, roadmap and priorities in close collaboration with the Marketing and Ecom teams
Build and optimize campaigns in the paid social channel across the full marketing funnel (brand/prospecting/performance)
Lead, coach and support the Paid Search (SEA) team, setting direction and ensuring strong, consistent performance across the channel
Drive alignment between Paid Social and Paid Search to deliver an integrated, full-funnel media approach
Analyze results on a daily basis and steer both your own campaigns and the wider team’s performance based on set KPI’s
Support local initiatives and tests, in close collaboration with local marketing teams
Test the latest advertising possibilities (alpha’s beta’s) and ensure G-STAR is an early adopter
Work closely with both internal stakeholders (Ecom, BI, UX, Creative and Regional teams) and external stakeholders (Meta, Google, agencies etc.)
Report into the Global Digital Trade Director
Requirements
A Bachelor’s or Master’s degree
A minimum of 5 years hands-on experience in efficiently managing paid social campaigns across the full digital marketing funnel and experience in working with large budgets across multiple countries
You know how to represent your channel and have a drive to continuously seek for opportunities to improve channel performance that enables further scaling
Proficient in leveraging AI tools to optimize campaign performance, improve workflow efficiency, strengthen audience insights, and support data-driven decision-making across multiple platforms and markets
Deep understanding of Facebook Business Manager, Google Analytics and Google Ads
Experience in working in cross functional teams and multi-regional teams
Experience with data feed management tooling, social advertising tooling and working with scripts is a plus
It’s a plus if you have agency experience – you have either worked at or with a digital marketing agency
You have great written and verbal communication skills in English. An additional language (German, French or Spanish) is a plus
Relevant experience in Fashion and/or Retail industry
Nice to have
Experience with data feed management tooling, social advertising tooling and working with scripts
It’s a plus if you have agency experience – you have either worked at or with a digital marketing agency
An additional language (German, French or Spanish)
What we offer
A clothing budget to showcase your personal style while representing G-STAR
A fully paid private medical insurance
A monthly additional allowance to spend in food, public transport or childcare
Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance