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Paid Social Lead

United Kingdom, London · Job Posted June 09, 2026
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Job Description

We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth.

Job Responsibility

  • Own the paid growth strategy for the UK market with a strong focus on Meta advertising
  • Manage and optimise 7 figure monthly media budgets
  • Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences
  • Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages
  • Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results
  • Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities
  • Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities
  • Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value
  • Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space

Requirements

  • 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager
  • Proven experience managing and scaling large paid social budgets with clear commercial accountability
  • Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation
  • Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
  • Comfortable analysing data, identifying insights, and making fast, commercially driven decisions
  • Familiar with UK consumer behaviour and performance marketing best practices within the UK market
  • Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action
  • Excellent communication and stakeholder management skills

Nice to have

Experience in D2C, consumer, subscription, or digital health businesses is highly desirable

What we offer

  • High-growth opportunity
  • Meaningful impact – Your work will directly influence patient outcomes and business growth
  • Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy
  • Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
  • Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes

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