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Paid Social Director

United States 115000.00 - 125000.00 USD / Year · Job Posted January 31, 2026
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Job Description

This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.

Job Responsibility

  • Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more
  • Lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting
  • Development of media strategy and building paid media plans
  • Leveraging our real-time data dashboards and a plethora of reporting tools to communicate campaign performance
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans
  • Continuously measure and optimize campaign performance
  • Communicate with clients on all elements of the campaign
  • Prepare reports and present results to clients and management
  • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks
  • Use a data-driven approach to develop marketing strategies
  • Build effective relationships with all clients
  • Gather data on consumer, competitor, and market conditions

Requirements

  • Bachelor's degree in Marketing or related major required
  • 5+ years of performance marketing experience in social is required
  • Highly knowledgeable with automation tools (bidding and targeting) & ad creative testing tools
  • Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
  • Experience in maintaining and growing large spending accounts with significant optimizations and budgets
  • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
  • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
  • Ability to work in a fast-paced environment while managing time effectively

What we offer

  • Competitive salary with performance-based bonuses
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Opportunities for professional development and career growth
  • A creative and collaborative work environment
  • Medical, Prescription, Dental, & Vision Insurance Benefits
  • Life and Accident Insurance Plans
  • Short and Long Term Disability Plans
  • Employee Assistance Programs
  • Employee Purchase Programs with thousands of discounts available
  • Family Forming Plans
  • Secure Travel & Identity Theft
  • Health Savings Account (HDS)
  • Health Care Flexible Spending Account (FSA)
  • Access to MetLife Legal Plan Services
  • 401k Match Plans
  • Commuter Transportation Benefits
  • Access to Virtual Health Services such as Telaheath, 2nd.md and Calm App
  • Paid Holidays
  • Flexible / Numerous PTO Days
  • Half-Day Fridays All Year
  • New MacBook Pros and additional office needs for reimbursement
  • Communal Meeting Rooms and Standing Workstations are Available in our NY Office
  • Company Events & Happy Hours
  • 10 Week Paid Parental Leave
  • Tuition Reimbursement Of Up To $5,000 per calendar year

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