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This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
Job Responsibility:
Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more
Lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting
Development of media strategy and building paid media plans
Leveraging our real-time data dashboards and a plethora of reporting tools to communicate campaign performance
Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans
Continuously measure and optimize campaign performance
Communicate with clients on all elements of the campaign
Prepare reports and present results to clients and management
Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks
Use a data-driven approach to develop marketing strategies
Build effective relationships with all clients
Gather data on consumer, competitor, and market conditions
Requirements:
Bachelor's degree in Marketing or related major required
5+ years of performance marketing experience in social is required
Highly knowledgeable with automation tools (bidding and targeting) & ad creative testing tools
Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
Experience in maintaining and growing large spending accounts with significant optimizations and budgets
Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
Ability to work in a fast-paced environment while managing time effectively
What we offer:
Competitive salary with performance-based bonuses
Health, dental, and vision insurance
Paid time off and holidays
Opportunities for professional development and career growth