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This role is part of our Growth Marketing team. We deliver end to end data driven campaigns which foster both creativity and performance. Our specialty is creative, digital communications that drive performance, boost brand awareness, and shift market share for our clients. Our team in Germany is the only agency that combines technology, creativity and data to really make our clients grow. For our office in Berlin or Cologne, we are looking for a Paid Social Consultant who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute his/her passion in the field of performance marketing.
Job Responsibility:
Development, set up and optimization of paid social campaigns across platforms like Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads
Analyzing campaign data and generating reports to provide insights and recommendations for clients or internal stakeholders
Regularly communicating campaign updates, performance metrics, and recommendations to clients, ensuring alignment and satisfaction
Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
Identifying and define target audiences for effective ad targeting
Collaborating with design teams to create compelling visuals or videos for ad campaigns
Crafting engaging and persuasive ad copy to attract the target audience
Continuously monitoring campaign performance and making data-driven adjustments to optimize key metrics
Implementing and configuring conversion tracking mechanisms, such as pixels or tags, to measure campaign success
Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
Technical support in the preparation of Paid Social pitches
Requirements:
2-3 years of experience in hands-on paid social projects
Open-minded and eager to learn more and develop your skill set
Collaborate skills for working with cross-functional teams, clients, and stakeholders
Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
Have a passion for Paid Social and are always up to date for news and trends
Have a great understanding of numbers and KPIs and are able to control complex campaign set ups, budgets and results
Are able to implement paid social strategies aligned with business goals, target audience, and budget
Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
Have a very good command of written and spoken English (C1)
German is a plus
Nice to have:
German language skills
What we offer:
Flexible hybrid working policy (1-2 days at the office, depending on location)
Company pension scheme
Lease bike options / JobRad and 25% subsidy for the Deutschlandticket
Occasional breakfast/lunch at the office, Smoothie Tuesdays
€30 per month flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
Future Bens - Exclusive access to sustainable, healthy products at attractive deals
Stay happy and healthy with a contribution to your health through the OpenUp platform
Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
Awesome clients
The opportunity for possibility with training, development and certifications
Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities