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As a Paid Social Associate, your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include, but are not limited to, running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. Paid Social Associate will become responsible for 1 dedicated account and will learn DEPT’s best practices for Paid Social Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.
Job Responsibility:
Learning the fundamentals of DEPT’s paid social marketing methodologies
Sharpening your technical skills in Excel by demonstrating proficiency in sorting, pivot tables, conditional formatting, and v-lookups
Implementing tasks via Meta and/or TikTok Ads Manager platforms
Uploading & editing campaigns, targeting methods, ads, keywords, placements, negatives, and other standard account management tasks
Identifying performance trends, understanding the metrics, and developing report write-ups with clear explanations
Understanding bidding methodologies (smart bidding vs manual) and the strategy behind bid adjustments
Updating, monitoring, and communicating budget pacing performance to the wider team while flagging any areas that are pacing above/below 15% variation
Creating, pulling, and reviewing pixels
Successfully speaking on a set portion of client calls
Requirements:
0 - 6 months of social marketing experience
Strong analytical and reporting skills and knowledge of Microsoft Excel / Google Sheets
Strong time-management skills and the ability to prioritize to deliver multiple tasks on time
Strong written and verbal communication skills
Upper intermediate oral english level
Nice to have:
Meta Ads Certification and experience working with TikTok and Snapchat
You are an energetic and creative marketing enthusiast
eager to roll up your sleeves and be hands on, learn, and grow in the marketing space
You are entrepreneurial spirited and a self-starter
able to work both independently and in a team environment
A desire to stay current with the latest marketing trends