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In an age of sophisticated channel algorithms, creative is now one of the largest levers marketers can control and optimize when it comes to Performance Marketing. In this role, you will have a direct impact on all performance marketing creative—globally—at Uber! We continuously launch new acquisition-focused creative to improve our campaign performance, while constantly monitoring and reporting on impact to performance in campaigns across channels, ad formats, countries around the globe, and seen by millions. You will collaborate regularly with our creative production team to successfully traffic new ads critical to diversifying our campaign creative mix, as well as the global channels strategy team to ensure launches align and support aggressive growth targets. You will be expected to quickly adopt creative automation technology and other new tools that unlock massive scale intersecting with local, creative nuance, while also constantly identifying opportunities to improve processes to keep up with the growing amount of creative produced and campaigns + channels supported.
Job Responsibility:
Work with internal creative production managers developing creative for paid channels (ie: FB/IG, TikTok) to launch creative produced in different ways and various levels of automation, across multiple channels & audiences
Work with internal channel strategy managers (ie: FB/IG, TikTok channel strategy managers) to deploy ads to improve creative diversity in accordance with channel testing plans
Collaborate on creative optimization testing roadmaps for evergreen acquisition campaigns on paid social/display/video channels
Using in-house measurement tools, pull creative performance insights to inform future asset development and optimization
Monitor and build reporting to better evaluate the impact of new creative on paid campaigns and identify the insights that will drive upcoming creative productions
Build new processes and workflows that make launching creative easier, and unlock the ability to launch a constantly growing volume of paid creative across a growing number of channels, countries, and audiences
Educate other teams (inside & outside of performance marketing) on creative testing results
Requirements:
2+ years of experience with performance marketing channels (i.e. Meta, TikTok Snap, SEM, etc.) either leading campaigns or producing creative
Bachelors Degree in an aligning field or commesurate experience.
Nice to have:
Strong experience in facebook/tiktok ad manager or ad management tools (Smartly)
Experience pulling and evaluating creative reporting from platforms (ie: Meta, TikTok, Google Ads, etc)
Strong experience using google sheets / excel (filters, pivot tables) to analyze data and identify patterns/correlation with confidence
General curiosity about performance marketing data - experience with Smartly/Tableau is a plus
Experience running Google Ads SEM campaigns is a plus
Ability to identify process inefficiencies, propose solutions, and successfully implement to streamline processes and successfully improve operations
Understanding of best practices for acquisition/performance creative vs. brand awareness goals
Genuine curiosity in understanding what ad variation drove results and why
Project management skills inclusive of prioritization, organization, stakeholder management, and accountability to timelines
Proven ability to work cross-functionally with product, design, analytics, and digital marketing teams
A desire to move quickly and experiment with new ideas
Excellent communication skills: written, verbal, and visual
Experience with dynamic content optimization engines preferred
Fluent in multiple languages is a plus
What we offer:
Eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp