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We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team. Mindgruve is seeking a self-motivated, results-driven Paid Search Supervisor. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry.
Job Responsibility:
Track, measure and report performance media campaigns across multiple advertising services
Optimize performance media campaigns across multiple Advertising Services
Support performance media team in developing strategies as well as the day to day management of accounts
Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting
Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
Identification of opportunities for efficiencies in processes (i.e. Automation)
Keyword research, keyword lists, and keyword bucketing development
Manage all search related paid marketing opportunities
Manage client media budgets
Analysis and optimization of keyword ad copy and landing pages / AB testing
Monitor and assess competitive activity and keyword ranking performance
Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
Collaborate with management team to develop new campaigns and strategies
Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
Development and occasional presentation of client ready presentations
Weekly client reporting
Travel to client for meetings as needed
Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities
Requirements:
Bachelor’s degree – preferably in marketing, communications or business administration
5-7 years of paid search and online marketing experience in an agency setting
Experience managing and mentoring a team
Expertise with Google Ads and Bing AdCenter
Strong knowledge of and experience with analytics and testing tools
Understanding of direct response and interactive marketing best practices
Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office
Ability to work both independently and in a team environment
Professional and personal integrity
Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
Excellent verbal and written communication skills
Strategic thinker with strong analytical skills
Experience with online bid management platforms
Familiarity with online media planning / buying and performance metrics
Google Ads certification
Nice to have:
Bonus points if you’re bilingual in Spanish and/or Portuguese