Paid Search Strategist Job at Discovery Design Limited (Durham)

Paid Media Strategist

We’re a creative and advertising agency at the intersection of real estate and s...

Location

United States , Washington, DC

Salary:

75000.00 - 90000.00 USD / Year

Streetsense

Expiration Date

Until further notice

Requirements

5+ years previous digital media experience, preferably with direct client experience
Familiarity with marketing principles, analytics and concepts
Strong practice of various channels and buying methods, specifically programmatic (display, video), social and search
Proficient in building and managing campaigns in Meta, Google and Programmatic platforms
Honed skills in negotiating and constructing digital media plans, understanding of planning, buying & activation
Effective verbal and written communication skills
able to confidently present and “sell through” ideas both internally and to Clients
Enjoys looking at data and figuring out the why
Has some experience with managing a direct report
Problem solver with the ability to develop creative solutions and be proactive about problems they’ve been exposed to in the past

Job Responsibility

Performance Media Campaign Management & Execution – 25%: Initiate the overall campaign and ad planning, structure and in-platform builds of Paid Search, Paid Social and Programmatic campaigns
Ensure websites and paid media campaigns are set up with proper tracking using GTM & GA4
Own and maintain, with the assistance of a specialist, the media plan and weekly budget pacing documents
Be a resource for junior team members on weekly pacing, bi-weekly performance analysis and monthly spend reconciliations
Ensure timely communication to the Account Lead and/or Client about any major campaign updates
Reporting & Analysis – 20%: Build the reporting dashboard shell (using Looker Studio) and ensure junior members understand the steps needed to populate every week
Responsible for accurate delivery of all dashboards and meaningful insights to the client on a weekly/bi-weekly/monthly basis per contract
Be the primary resource for junior team members as they work through optimization strategies
Encourage junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance
Digital Media Strategy – 20%: Develop and articulate media strategy as it pertains to digital planning and buying

What we offer

Medical Dental & Vision Insurance
paid time off
401k match
wellbeing resources

Associate Director, Paid Search

As an Associate Director, you are a strategic paid search leader with a proven a...

Location

Argentina , Buenos Aires; Mar del Plata

Salary:

Not provided

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

Minimum of 5 years of experience in paid search advertising
Minimum of 3 years of experience in client facing roles
Proven track record of managing successful paid search campaigns for enterprise-level accounts
Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms
Strong analytical skills with the ability to interpret data and provide actionable insights
Experience leading and managing a team, with a focus on mentorship and professional development
Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
Ability to foster a collaborative and high-performing team environment
Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth
Strong problem-solving skills and the ability to adapt to changing market conditions and client needs

Job Responsibility

Lead channel-specific paid search strategy for complex, multichannel accounts
Serve as the day-to-day paid search strategist for the largest and most complex paid media accounts
Own the paid search component of client roadmaps
Maintain accountability for paid search budget management, performance delivery, forecasting, and profitability
Establish, enforce, and evolve paid search processes and best practices
Partner closely with Client Partners and activation teams to deliver cohesive paid search strategies
Act as the primary escalation point for paid search within your portfolio
Build, develop, and lead high-performing teams

What we offer

Premium healthcare through OSDE for the employee and their immediate family members
Prepaid card with a monthly allowance for grocery purchases
Monthly reimbursements for Wi-Fi/electricity expenses
Monthly reimbursements for training/English classes
100% covered "Plan Total" membership at Sportclub
A flexible vacation policy

Senior Digital Strategist

The Sr Digital Strategist must have demonstrated expertise across digital channe...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

3+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Basic knowledge of traditional media
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Collaborate and innovate with agency departments and cross functional teams

Sr Digital Media Strategist

The Sr Digital Media Strategist must have demonstrated expertise across digital ...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

3+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Basic knowledge of traditional media
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Collaborate and innovate with agency departments and cross functional teams

Media Strategist

Execute game-changing advertising strategies that tie engagement to the bottom l...

Location

United States , NY, DC, Oakland

Salary:

70.00 - 85.00 USD / Hour

Blue State

Expiration Date

Until further notice

Requirements

2-4 years experience in a hands-on paid media buying role using a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc)
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
High proficiency with digital advertising platforms
Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
A testing evangelist
Humble in victory, constructive in defeat

Job Responsibility

Build, manage, and optimize media campaigns across multiple platforms
Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting
Have a strong POV on measurement, attribution, and conversion tracking
Participate in client-facing interactions
Work collaboratively with other internal or external teams to produce campaigns, creative ideas, audience and target recommendations, and experimental designs

What we offer

Personal development fund to stretch their skills

Associate Director, Media Planning & Buying

Execute innovative marketing strategy through a diverse channel mix, for leading...

Location

United Kingdom , London

Salary:

Not provided

Blue State

Expiration Date

Until further notice

Requirements

6-8 years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc)
Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record executing campaigns that delivered on those goals
Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
High proficiency with digital advertising platforms — demonstrated mastery of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
A shared passion and curiosity for delivering change, including comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality

Job Responsibility

Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation
Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
Participate in (and frequently lead) client-facing interactions — be the subject-matter expert for the platforms you manage
Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant
Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels

What we offer

Unlimited time off (inclusive of sick, personal and vacation days)
$1,250 annual in professional development funds (local equivalent)
Fully subsidised health and dental insurance for employees (subject to tax)
Generous pension match via salary sacrifice
Generous paid holiday schedule
Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
Group Income Protection (GIP)
Group Life Assurance (GLA)
Optional holiday travel insurance
Pre-tax season ticket loans

Fulltime

Omnichannel Media Strategist

Direct Agents is looking for an experienced Media Strategist to lead client acco...

Location

United States , New York

Salary:

80000.00 - 95000.00 USD / Year

Direct Agents

Expiration Date

Until further notice

Requirements

4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
Comfortable handling raw data and identifying trends
Excellent analytical and problem-solving skills
Strong proficiency in Microsoft Excel
Having an expert understanding of customer acquisition and direct response online marketing a big plus
An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
Excellent written and verbal communication skills with the ability to communicate effectively across all levels
Ability to prioritize tasks, multitask, and manage time efficiently

Job Responsibility

Act as one of the main points of contact for assigned client accounts
Develop a deep understanding of each client’s business, industry, and competition
Lead the media strategy and planning process
Work with paid media execution teams to guide media optimization and implement experimentation strategy
Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
Advance relationships with clients and identify account growth opportunities
Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
QA all client-facing deliverables
Overseeing account and specialist teams on a project and client basis

What we offer

Potential bi-annual bonus pay is based on company and individual performance
Annual compensation reviews based on performance
Proprietary Technology: Work with Kanopy, our custom-built platform that powers smarter marketing decisions
Growth-Focused Culture: 4.5-year average employee tenure, 5-year average client tenure, and a team that values innovation over the status quo
Strategic Client Work: Partner with fast-growing brands to drive meaningful revenue growth
Minority-Owned Leadership: Powered by diversity, passion, and innovation since 2003

Fulltime

Digital Marketing Strategist

Are you a digital marketing expert with a strategic mind? Do you excel in plann...

Location

United States , Monroe

Salary:

90000.00 - 115000.00 USD / Year

Natural Factors

Expiration Date

Until further notice

Requirements

Bachelor’s degree in: Marketing, Communications or similar
Minimum 7 years of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferred
Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required

Job Responsibility

Build and execute full-funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
Identify key market trends, new opportunities, potential challenges and solutions to drive business
Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
Ensure DSHEA-complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
Lead strategies to leverage AI tools and build brand visibility in LLMs

What we offer

Outstanding medical, dental, vision plans
Health and dependent FSA
Employer-paid life and long-term disability insurance
401(k) with company match
Financial planning and education sessions
Discount on company products
Safety footwear allowance
Shift differentials for afternoon and night shift positions
On demand pay
Wellness days – 10 days per year to use for personal days, mental health days, or sick days

Fulltime

Paid Search Strategist

Discovery Design Limited

Location:
United Kingdom , Durham

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 20, 2026

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