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Paid Search Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Addison

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a skilled and results-driven Paid Search Specialist with a minimum of 2 years of hands-on experience managing paid search campaigns. The ideal candidate will have a proven track record of executing, optimizing, and scaling campaigns across platforms such as Google Ads, Bing Ads, Facebook, and Instagram.

Job Responsibility:

  • Strategize, implement, and manage paid search campaigns, ensuring alignment with business objectives
  • Conduct thorough keyword research, ad copy creation, and A/B testing to maximize ROI
  • Monitor daily performance metrics to identify opportunities for optimization and scaling
  • Manage budgets effectively, ensuring campaigns remain within spend limits while driving results
  • Analyze data and generate reports to provide actionable insights and recommendations for stakeholders
  • Stay up-to-date with platform updates, trends, and industry best practices in paid search and social advertising
  • Collaborate with cross-functional teams, including creative and content, to ensure cohesive messaging across campaigns

Requirements:

  • Minimum of 2 years’ hands-on experience managing Google Ads, Bing Ads, Facebook, and Instagram campaigns
  • Proficiency in using analytics tools such as Google Analytics and Facebook Ads Manager for campaign tracking and reporting
  • Strong understanding of PPC strategies, bid management, and optimization techniques
  • Experience with A/B testing and data-driven decision-making
  • Excellent written and verbal communication skills
  • Certification in Google Ads or Facebook Advertising (preferred, but not required)

Nice to have:

Certification in Google Ads or Facebook Advertising

What we offer:
  • Medical, vision, dental, and life and disability insurance
  • Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:
March 21, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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