Paid Search Specialist

• Management & Client Engagement: Account/Campaign development and management for Paid Search initiatives
• Cross-Brand oversight of all campaigns, including coordination of planning, activation, and reporting
• Supporting the Account teams with ongoing client and team collaboration
• Professional communication with clients, vendors, and agency team partners
• Campaign Planning: Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Creation and delivery of effective media plan details for integrated paid search, and advertising campaign efforts – in context to wider media efforts
• Activation: Developing, optimizing, and maintaining paid search campaigns for clients, including coordination of assets between creative agencies and client teams budget management, and the ongoing pursuit of new opportunities
• Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Strong familiarity with 3rd-party tracking vendors and integrating with other platforms
• Maintaining and optimizing client campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
• Analyzing and reporting data on a daily/weekly / bi-weekly/monthly & ad- hoc basis
• Develop, document, and implement Paid Search media best practices within client accounts
• Keeping abreast of industry news and developing POVs to communicate relevant updates to client

• Bachelor's Degree required
• Minimum 3+ years of marketing experience
• 3+ years of SEM experience
• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) highly preferred
• Strong working understanding of the digital advertising industry and platforms, including major players and supporting technology
• Demonstrable experience working on enterprise level media accounts with large ($1M+) budgets
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Understanding of broader media planning and buying
• Process oriented, with the ability to juggle many tasks at one time
• Time management skills are critical
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)
• Excellent writing and communication skills
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Technical background (conversion tagging, FTP, HTML, SQL, etc.)

• Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
• Generous vacation policy
• Holiday PTO + Work-from-Home Fridays
• Company contributions to 401(k) retirement savings
• Paid volunteer hours to support causes you care about
• Professional development opportunities
• Free snacks (mostly healthy!)
• Coffee Thursdays to fuel creativity
• Monthly lunch & learns to expand your expertise
• Quarterly town halls with food, prizes, and company updates
• Team parties and celebrations to recognize achievements