Paid Search Specialist Job at Heidi (Melbourne)

Paid Search Specialist

Heidi

Location:
Australia , Melbourne

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As a Paid Search Specialist, you’ll take ownership of all things Google Ads - from strategy to execution - to help clinicians and healthcare leaders discover the power of Heidi. You’ll manage day-to-day paid search performance across multiple markets, ensuring efficiency, scalability, and measurable growth. You’ll be responsible for campaign structure, keyword strategy, ad copy and landing page experiments, audience segmentation, and conversion tracking - making sure every click counts. This role blends analytical precision with strategic curiosity. You’ll work within the Acquisition team and will collaborate closely with the Growth and Data teams to optimise spend, test hypotheses, and uncover insights that move performance metrics in the right direction. You’ll also help shape Heidi’s paid search roadmap across regions as we continue to scale globally. It’s the perfect role for someone who thrives on data-driven decision making, enjoys diving deep into campaign performance, and wants to see their impact translate directly into growth.

Job Responsibility:

Manage and optimise day-to-day Google Ads campaigns across Search, Performance Max, YouTube and display
Own budgets, pacing, bid strategies, and continuous optimisation to improve ROI
Review and restructure campaigns to ensure efficiency and scalability across markets
Conduct structured experiments across ad copy, keywords, and landing page variants to drive continuous improvement
Roll out new initiatives: keyword expansion, new campaigns, advanced audience strategies
Audit and refine tracking setup (conversion, attribution, audience signals) in collaboration with analytics and product teams
Build and maintain performance dashboards that surface key metrics and insights
Identify areas of wasted spend and reallocate budgets toward high-performing segments
Partner cross-functionally to improve the post-click experience and conversion funnel
Present data-driven insights and recommendations that inform scaling decisions and future strategy
Stay ahead of new Google Ads features, betas, and industry best practices to keep Heidi’s acquisition strategy cutting-edge

Requirements:

1–3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display)
Proven track record of optimising for performance KPIs (CPA, ROAS, CVR, CTR)
Skilled in Google Ads Editor, Google Analytics, and Google Tag Manager
Demonstrated ability to structure and execute experiments and testing roadmaps
Strong understanding of conversion tracking, attribution models, and audience strategies
Data-led mindset — comfortable turning insights into action
Excellent attention to detail and a proactive approach to identifying and fixing issues
Clear communication skills and ability to collaborate across marketing, creative, and data teams

Nice to have:

Experience working across multi-region or multi-language accounts
Experience optimising landing pages or collaborating on CRO initiatives

What we offer:

Flexible hybrid working environment, with 3 days in the office
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career

Additional Information:

Job Posted:
February 18, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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