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This position sits in our Marketing & Technology service. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. Here at DEPT®, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands, and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a new SEA Specialist to join the team to service an exciting new client. You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.
Job Responsibility:
Manage multi-market paid search and shopping campaigns for clients
Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimisation
Lean into automation and use of data within campaigns, including utilising AI to improve performance
Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads
Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement
Stay up-to-date with industry trends and best practices in paid search advertising
Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals
Stay informed about changes in search engine algorithms and adjust strategies accordingly
Carry out technical analysis, content & authority analysis
Set up implementation plans and workflows
Respond to client (internal and external) briefs
Report on activity on weekly, monthly and quarterly basis
Have a direct client communication
Requirements:
Prior experience (at least 2 years) in managing and optimising paid search & shopping campaigns, preferably within a digital agency or similar environment
Strong knowledge of paid search platforms, such as Google Ads and Bing Ads
Experience with client communication
Excellent analytical skills and ability to interpret data to drive campaign optimisation
Ability to work collaboratively in a fast-paced, deadline-driven environment
Intermediate or higher proficiency in the use of Excel/Sheets and familiarity with Word/Docs and PowerPoint/Slides
Excellent time management and organisational skills with a high attention to detail
Ability to react quickly within a fast-paced environment
Directly available to start working from either our Manchester or London office
Full working proficiency in the English language
What we offer:
A flexible, hybrid working policy (2 days from the office, depending on location)
An excellent salary based on experience and equal pay policies
Pension, free private healthcare, mental health support, and company sick pay scheme
26 days paid holiday (plus UK Bank Holidays)
Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday
Help getting you to work with a season ticket loan and cycle to work scheme
Enhanced family friendly policies to support new parents
Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations
Inspirational Talks, bringing the outside in with regular guest speakers and events
Learning and Development, supporting your growth with continuous opportunities to learn and advance
Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®